Cure vs Ultima Replenisher:Which is more popular by branded search?
In August 2026, Ultima Replenisher had more branded searches than Cure among electrolyte drink mix brands worldwide. Ultima Replenisher was estimated to have 56.5K branded searches compared to Cure’s 28.6K, and held a 4.4% Share of Search versus Cure’s 2.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Cure or Ultima Replenisher?
A curated comparison of consumer hydration and electrolyte drink mix brands, measured worldwide through English language branded search terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultima Replenisher, Cure. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquid I.V. | LMNT | DripDrop | Ultima Replenisher | Skratch Labs | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 38.8% | 5.4% | 4.7% | 5.6% | 1.6% | 2.6% | 0.2% |
| Nov 2025 | 42.3% | 38.7% | 4.6% | 4.7% | 4.6% | 2.2% | 2.7% | 0.17% |
| Dec 2025 | 41.9% | 39.6% | 4.6% | 4.7% | 4.6% | 2.5% | 2% | 0.14% |
| Jan 2026 | 36.5% | 44.7% | 4.2% | 5.9% | 4% | 2.3% | 2.3% | 0.25% |
| Feb 2026 | 45.2% | 37.7% | 4.2% | 5% | 4% | 2% | 1.6% | 0.21% |
| Mar 2026 | 42.2% | 39% | 4.6% | 5.7% | 4.6% | 2.1% | 1.6% | 0.2% |
| Apr 2026 | 39.7% | 41.6% | 4.4% | 5.8% | 4.4% | 2.2% | 1.8% | 0.22% |
| May 2026 | 39.7% | 41.5% | 5.2% | 5.1% | 4.3% | 2.2% | 1.8% | 0.22% |
| Jun 2026 | 43.3% | 38.2% | 5.7% | 5.1% | 3.2% | 2.4% | 1.8% | 0.23% |
| Jul 2026 | 41.3% | 39.7% | 5.7% | 5.3% | 3.7% | 2.2% | 1.8% | 0.26% |
| Aug 2026 | 45.3% | 36.5% | 6.1% | 4.4% | 3.4% | 2.2% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Cure and Ultima Replenisher comparison changed over the last 12 months?
3 findings
- Ultima Replenisher was ahead of Cure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cure’s estimated Share of Search among electrolyte drink mix brands worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 15K to 28.6K.
- Across the 11 months ending August 2026, Ultima Replenisher’s estimated Share of Search among electrolyte drink mix brands worldwide moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 43.7K to 56.5K.
How did search popularity change for electrolyte drink mix brands worldwide in August 2026?
2 changes
In August 2026, Ultima Replenisher lost estimated Share of Search among electrolyte drink mix brands worldwide, from 5.3% to 4.4%.
Estimated monthly branded searches for Cure worldwide rose 91% over 11 measured months, from 15K to 28.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cure’s and Ultima Replenisher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cure
4 branded search terms
- cure electrolyte mix
- cure electrolytes
- cure hydration
- cure hydration mix
Ultima Replenisher
4 branded search terms
- ultima electrolyte powder
- ultima electrolytes
- ultima hydration
- ultima replenisher
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