Cube vs Supergrain:Which is more popular by branded search?
In August 2026, Supergrain had more branded searches than Cube among metrics layer platforms worldwide. Supergrain was estimated to have 5.4K branded searches compared to Cube’s 1.3K, and held a 24.8% Share of Search versus Cube’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cube or Supergrain?
Compare the platforms that define shared business metrics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Supergrain, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Lightdash | Supergrain | Transform | MetricFlow | Cube |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 17.7% | 39.9% | 6.4% | 3.5% |
| Nov 2025 | 33.2% | 18.1% | 40.7% | 5% | 3% |
| Dec 2025 | 38.4% | 20.9% | 31.4% | 5.1% | 4.2% |
| Jan 2026 | 36.1% | 24.1% | 29.5% | 5.5% | 4.8% |
| Feb 2026 | 40.1% | 17.8% | 32.7% | 5% | 4.4% |
| Mar 2026 | 40.9% | 14.9% | 33.5% | 5.4% | 5.4% |
| Apr 2026 | 43% | 15.7% | 28.7% | 7% | 5.7% |
| May 2026 | 38.4% | 20.9% | 25.6% | 7.6% | 7.6% |
| Jun 2026 | 39.7% | 21.6% | 21.6% | 9.3% | 7.8% |
| Jul 2026 | 42.6% | 23.2% | 18.9% | 8.4% | 6.8% |
| Aug 2026 | 45.4% | 24.8% | 16.5% | 7.3% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Cube and Supergrain comparison changed over the last 12 months?
3 findings
- Supergrain was ahead of Cube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cube’s estimated Share of Search among metrics layer platforms worldwide moved from 3.5% to 6%, and its estimated monthly branded searches moved from 720 to 1.3K.
- Across the 11 months ending August 2026, Supergrain’s estimated Share of Search among metrics layer platforms worldwide moved from 17.7% to 24.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
How did search popularity change for metrics layer platforms worldwide in August 2026?
2 changes
In August 2026, Supergrain gained estimated Share of Search among metrics layer platforms worldwide, from 23.2% to 24.8%.
In August 2026, Cube lost estimated Share of Search among metrics layer platforms worldwide, from 6.8% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using Cube’s and Supergrain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cube
1 branded search term
- cube semantic layer
Supergrain
1 branded search term
- supergrain
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.