CSG vs Pointillist:Which is more popular by branded search?
In August 2026, CSG had more branded searches than Pointillist among customer journey analytics worldwide. CSG was estimated to have 165K branded searches compared to Pointillist’s 60.5K, and held a 60.7% Share of Search versus Pointillist’s 22.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CSG or Pointillist?
Compare the platforms that map customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CSG, Pointillist. The figures are in the table below the chart.
View monthly share of search table
| Month | CSG | Pointillist | Adobe Workfront | Thunderhead | ClickFox |
|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 14.7% | 7.8% | 4.4% | 0.03% |
| Nov 2025 | 66.4% | 20% | 8.7% | 4.9% | 0.05% |
| Dec 2025 | 65.7% | 19.8% | 8.6% | 5.9% | 0.05% |
| Jan 2026 | 78.8% | 13% | 5.6% | 2.6% | 0.03% |
| Feb 2026 | 78.5% | 12.9% | 6% | 2.6% | 0.03% |
| Mar 2026 | 61.3% | 22.6% | 10.5% | 5.5% | 0.04% |
| Apr 2026 | 58.4% | 26.3% | 10% | 5.3% | 0.04% |
| May 2026 | 57.9% | 25.9% | 9.8% | 6.3% | 0.04% |
| Jun 2026 | 60.5% | 22.2% | 11.8% | 5.4% | 0.06% |
| Jul 2026 | 59.4% | 21.8% | 12.3% | 6.5% | 0.06% |
| Aug 2026 | 60.7% | 22.3% | 10.3% | 6.7% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the CSG and Pointillist comparison changed over the last 12 months?
3 findings
- CSG was ahead of Pointillist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CSG’s estimated Share of Search among customer journey analytics worldwide moved from 73.1% to 60.7%, and its estimated monthly branded searches moved from 368K to 165K.
- Across the 11 months ending August 2026, Pointillist’s estimated Share of Search among customer journey analytics worldwide moved from 14.7% to 22.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for customer journey analytics worldwide in August 2026?
2 changes
In August 2026, CSG gained estimated Share of Search among customer journey analytics worldwide, from 59.4% to 60.7%.
In August 2026, Pointillist gained estimated Share of Search among customer journey analytics worldwide, from 21.8% to 22.3%.
How each brand is measured
Brandwave collects information about searches that people make online using CSG’s and Pointillist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CSG
1 branded search term
- csg
Pointillist
1 branded search term
- pointillist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.