Brandwave

Cruise America vs Spaceships:Which is more popular?

In September 2026, Spaceships had more branded searches than Cruise America among campervan rentals worldwide. Spaceships had about 246,000 branded searches, while Cruise America had 49,500. Spaceships made up 25.1% of all campervan rental searches we track, and Cruise America accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about campervan rentals, Cruise America appeared in two of the five answers and Spaceships in none.

Among campervan rentals worldwide in September 2026

Who do people search for more?

Spaceships, about 5 searches for every 1 for Cruise America

Spaceships 246K searchesCruise America 49.5K searches

Who does AI mention more?

Cruise America, mentioned in 2 of 5 answers, Spaceships in 0

Cruise America in 2 of 5Spaceships in 0 of 5

Who does AI recommend more?

Cruise America, the only one of the two named

Cruise America first in 2Spaceships never named

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Top campervan rentals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cruise America was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spaceships did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Escape Campervans1st
  2. Outdoorsy2nd
  3. Native Campervans3rd
  4. RVshare4th
  5. Cruise America5th
  6. Maui–
  7. Spaceships–
  8. Apollo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Escape Campervans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outdoorsy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RVshare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Native Campervans3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cruise America2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spaceships0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about campervan rentals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cruise America or Spaceships more popular in search?

This chart shows how often people search Google for Cruise America and Spaceships by name. Each line represents a brand's share of searches for all eight campervan rentals we track, month by month, from English-language searches worldwide.

Cruise America and Spaceships among campervan rentals worldwide, by month

Share of searches by month for Spaceships, Cruise America. The figures are in the table below the chart.

View monthly share of searches table
MonthMauiSpaceshipsOutdoorsyCruise AmericaRVshareEscape CampervansNative CampervansApollo
Oct 202558.1%21.2%8%5.2%6.4%0.86%0.25%<0.01%
Nov 202560.7%22.2%6.8%4.5%3.7%2%0.21%0.01%
Dec 202561.5%22.5%6.6%3.7%4.5%0.91%0.21%0.01%
Jan 202656%25.1%7.7%5%5%0.83%0.3%0.01%
Feb 202659.3%21.7%8.1%4.4%5.3%0.87%0.26%0.01%
Mar 202658.9%21.5%8.1%5.3%5.3%0.71%0.25%<0.01%
Apr 202650.3%27.6%9.9%5.5%5.5%0.74%0.33%<0.01%
May 202651.7%23.1%10.2%7%7%0.76%0.34%<0.01%
Jun 202652%19%12.5%7%8.6%0.62%0.34%<0.01%
Jul 202657.7%17.2%11.3%6.3%6.3%0.69%0.31%<0.01%
Aug 202652.8%23.6%10.8%5.8%5.8%0.78%0.35%<0.01%
Sep 202656.2%25.1%7.7%5.1%5.1%0.55%0.3%<0.01%

How has the Cruise America and Spaceships comparison changed over the last 12 months?

3 findings
  • Spaceships was ahead of Cruise America in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cruise America’s share of searches among campervan rentals worldwide moved from 5.2% to 5.1%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Spaceships’ share of searches among campervan rentals worldwide moved from 21.2% to 25.1%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for campervan rentals worldwide in September 2026?

2 changes
  1. In September 2026, Spaceships gained share of searches among campervan rentals worldwide, from 23.6% to 25.1%.

  2. In September 2026, Cruise America lost share of searches among campervan rentals worldwide, from 5.8% to 5.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cruise America’s and Spaceships’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cruise America

1 branded search term

  • cruise america

Spaceships

1 branded search term

  • spaceships

How the Brand Demand Index is measured

Other head-to-heads among campervan rentals

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