Brandwave

Maui vs Outdoorsy:Which is searched more?

In September 2026, Maui had more branded searches than Outdoorsy among campervan rentals worldwide. Maui had about 550,000 branded searches, while Outdoorsy had 75,300. Maui made up 56.2% of all campervan rental searches we track, and Outdoorsy accounted for 7.7%. These are worldwide searches for English-language branded terms.

Share of searches among campervan rentals worldwide in September 2026Is Maui or Outdoorsy more popular in search?
Maui56.2%550K searches
vs
Outdoorsy7.7%75.3K searches

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Is Maui or Outdoorsy more popular in search?

Compare the campervan and motorhome rental companies travellers book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Maui and Outdoorsy among campervan rentals worldwide, by month

Share of searches by month for Maui, Outdoorsy. The figures are in the table below the chart.

View monthly share of searches table
MonthMauiSpaceshipsOutdoorsyCruise AmericaRVshareEscape CampervansNative CampervansApollo
Oct 202558.1%21.2%8%5.2%6.4%0.86%0.25%<0.01%
Nov 202560.7%22.2%6.8%4.5%3.7%2%0.21%0.01%
Dec 202561.5%22.5%6.6%3.7%4.5%0.91%0.21%0.01%
Jan 202656%25.1%7.7%5%5%0.83%0.3%0.01%
Feb 202659.3%21.7%8.1%4.4%5.3%0.87%0.26%0.01%
Mar 202658.9%21.5%8.1%5.3%5.3%0.71%0.25%<0.01%
Apr 202650.3%27.6%9.9%5.5%5.5%0.74%0.33%<0.01%
May 202651.7%23.1%10.2%7%7%0.76%0.34%<0.01%
Jun 202652%19%12.5%7%8.6%0.62%0.34%<0.01%
Jul 202657.7%17.2%11.3%6.3%6.3%0.69%0.31%<0.01%
Aug 202652.8%23.6%10.8%5.8%5.8%0.78%0.35%<0.01%
Sep 202656.2%25.1%7.7%5.1%5.1%0.55%0.3%<0.01%

How has the Maui and Outdoorsy comparison changed over the last 12 months?

3 findings
  • Maui was ahead of Outdoorsy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maui’s share of searches among campervan rentals worldwide moved from 58.1% to 56.2%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Outdoorsy’s share of searches among campervan rentals worldwide moved from 8% to 7.7%, and its estimated monthly branded searches held steady at 75.3K.

How did search popularity change for campervan rentals worldwide in September 2026?

2 changes
  1. In September 2026, Maui gained share of searches among campervan rentals worldwide, from 52.8% to 56.2%.

  2. In September 2026, Outdoorsy lost share of searches among campervan rentals worldwide, from 10.8% to 7.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Maui’s and Outdoorsy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maui

1 branded search term

  • maui

Outdoorsy

2 branded search terms

  • outdoorsy
  • outdoorsy rv

How the Brand Demand Index is measured

Other head-to-heads among campervan rentals

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