Brandwave

How popular isMaui in search?

In September 2026, there were an estimated 550K branded searches for Maui worldwide which held steady over the last 12 months. Maui holds 69.1% estimated Share of Search among campervan rentals worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maui69.1%
  2. Spaceships30.9%
  3. Apollo<0.01%
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Which campervan rentals compete with Maui?

Maui against campervan rentals worldwide, by month

Share of Search by month for Maui, Spaceships. The figures are in the table below the chart.

View monthly share of search table
MonthMauiSpaceshipsApollo
Oct 202573.2%26.8%<0.01%
Nov 202573.2%26.8%0.01%
Dec 202573.2%26.8%0.01%
Jan 202669.1%30.9%0.01%
Feb 202673.2%26.8%0.01%
Mar 202673.2%26.8%<0.01%
Apr 202664.6%35.4%<0.01%
May 202669.1%30.9%<0.01%
Jun 202673.2%26.8%<0.01%
Jul 202677%23%<0.01%
Aug 202669.1%30.9%<0.01%
Sep 202669.1%30.9%<0.01%

  1. 1.Maui

    69.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Spaceships

    30.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Apollo

    <0.01%

    Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare search popularity between Maui and its closest rivals

Every comparison with Maui

How has branded search demand for Maui changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Maui worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Maui’s estimated Share of Search among campervan rentals worldwide decreased from 73.2% to 69.1%.
  • Across the 12 months ending September 2026, Maui’s estimated Share of Search among campervan rentals worldwide peaked at 77% in July 2026 and was lowest at 64.6% in April 2026.

How did search popularity change for campervan rentals worldwide in September 2026?

  1. Estimated monthly branded searches for Spaceships worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  2. Estimated monthly branded searches for Apollo worldwide fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

Where does Maui compete?

Maui is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tanning lotion brands1st of 460.6%Show ranking
Campervan rentals1st of 369.1%Shown above

How is Maui measured?

Brandwave collects information about searches that people make online using Maui’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maui

How the Brand Demand Index is measured

Who owns Maui?

Maui is owned by Tourism Holdings. Brandwave does not track any other brands owned by Tourism Holdings.

Do you work for Maui? To request corrections or removal please contact us via our support page and we will be happy to assist.

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