Cruise America vs Maui:Which is more popular?
In September 2026, Maui had more branded searches than Cruise America among campervan rentals worldwide. Maui had about 550,000 branded searches, while Cruise America had 49,500. Maui made up 56.2% of all campervan rental searches we track, and Cruise America accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about campervan rentals, Cruise America appeared in two of the five answers and Maui in none.
Who do people search for more?
Maui, about 11 searches for every 1 for Cruise America
Who does AI mention more?
Cruise America, mentioned in 2 of 5 answers, Maui in 0
Who does AI recommend more?
Cruise America, the only one of the two named
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Top campervan rentals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cruise America was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maui did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Escape Campervans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Outdoorsy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RVshare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Native Campervans3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Cruise America2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spaceships0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about campervan rentals
5 answers
Asked ChatGPT
“Which campervan rental company should I book?”
Asked ChatGPT
“What are the best campervan rental companies?”
Asked ChatGPT
“What's the best campervan rental company for a road trip?”
Searched Google, AI Overview
“campervan rental company”
Searched Google, AI Overview
“campervan hire”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cruise America or Maui more popular in search?
This chart shows how often people search Google for Cruise America and Maui by name. Each line represents a brand's share of searches for all eight campervan rentals we track, month by month, from English-language searches worldwide.
Share of searches by month for Maui, Cruise America. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maui | Spaceships | Outdoorsy | Cruise America | RVshare | Escape Campervans | Native Campervans | Apollo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 21.2% | 8% | 5.2% | 6.4% | 0.86% | 0.25% | <0.01% |
| Nov 2025 | 60.7% | 22.2% | 6.8% | 4.5% | 3.7% | 2% | 0.21% | 0.01% |
| Dec 2025 | 61.5% | 22.5% | 6.6% | 3.7% | 4.5% | 0.91% | 0.21% | 0.01% |
| Jan 2026 | 56% | 25.1% | 7.7% | 5% | 5% | 0.83% | 0.3% | 0.01% |
| Feb 2026 | 59.3% | 21.7% | 8.1% | 4.4% | 5.3% | 0.87% | 0.26% | 0.01% |
| Mar 2026 | 58.9% | 21.5% | 8.1% | 5.3% | 5.3% | 0.71% | 0.25% | <0.01% |
| Apr 2026 | 50.3% | 27.6% | 9.9% | 5.5% | 5.5% | 0.74% | 0.33% | <0.01% |
| May 2026 | 51.7% | 23.1% | 10.2% | 7% | 7% | 0.76% | 0.34% | <0.01% |
| Jun 2026 | 52% | 19% | 12.5% | 7% | 8.6% | 0.62% | 0.34% | <0.01% |
| Jul 2026 | 57.7% | 17.2% | 11.3% | 6.3% | 6.3% | 0.69% | 0.31% | <0.01% |
| Aug 2026 | 52.8% | 23.6% | 10.8% | 5.8% | 5.8% | 0.78% | 0.35% | <0.01% |
| Sep 2026 | 56.2% | 25.1% | 7.7% | 5.1% | 5.1% | 0.55% | 0.3% | <0.01% |
How has the Cruise America and Maui comparison changed over the last 12 months?
3 findings
- Maui was ahead of Cruise America in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cruise America’s share of searches among campervan rentals worldwide moved from 5.2% to 5.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Maui’s share of searches among campervan rentals worldwide moved from 58.1% to 56.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for campervan rentals worldwide in September 2026?
2 changes
In September 2026, Maui gained share of searches among campervan rentals worldwide, from 52.8% to 56.2%.
In September 2026, Cruise America lost share of searches among campervan rentals worldwide, from 5.8% to 5.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cruise America’s and Maui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cruise America
1 branded search term
- cruise america
Maui
1 branded search term
- maui
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