Brandwave

Couristan vs Dash & Albert:Which is more popular?

In September 2026, Couristan had more branded searches than Dash & Albert among stair runner brands worldwide. Couristan had about 1,000 branded searches, while Dash & Albert had 590. Couristan made up 0.15% of all stair runner brand searches we track, and Dash & Albert accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about stair runner brands, Couristan and Dash & Albert each appeared in three of the five answers. Couristan was mentioned before Dash & Albert in two out of three answers.

Among stair runner brands worldwide in September 2026

Who do people search for more?

Couristan, about 69% more searches than Dash & Albert

Couristan 1K searchesDash & Albert 590 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Couristan in 3 of 5Dash & Albert in 3 of 5

Who does AI recommend more?

Couristan, named ahead of Dash & Albert in 2 of 3 answers

Couristan first in 2Dash & Albert first in 1

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Top stair runner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Couristan and Dash & Albert were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Couristan was listed before Dash & Albert in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanton Carpet1st
  2. Couristan2nd
  3. Dash & Albert3rd
  4. Ruggable–
  5. Tapi–
  6. Carpetright–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanton Carpet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Couristan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash & Albert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruggable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tapi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carpetright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair runner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Couristan or Dash & Albert more popular in search?

This chart shows how often people search Google for Couristan and Dash & Albert by name. Each line represents a brand's share of searches for all six stair runner brands we track, month by month, from English-language searches worldwide.

Couristan and Dash & Albert among stair runner brands worldwide, by month

Share of searches by month for Couristan, Dash & Albert. The figures are in the table below the chart.

View monthly share of searches table
MonthRuggableTapiCarpetrightStanton CarpetCouristanDash & Albert
Oct 202565.9%19.8%13.2%0.97%0.12%0.06%
Nov 202573%17.9%8%0.88%0.1%0.05%
Dec 202574.1%18.2%6.7%0.89%0.12%0.05%
Jan 202668.9%20.7%9.3%1%0.13%0.07%
Feb 202642.1%51.4%5.7%0.76%0.09%0.04%
Mar 202642.4%51.8%4.7%0.93%0.12%0.06%
Apr 202666.7%24.5%7.3%1.2%0.19%0.09%
May 202667.6%24.8%6.1%1.2%0.15%0.09%
Jun 202667.6%24.8%6.1%1.2%0.15%0.09%
Jul 202670.8%21.3%6.4%1.3%0.16%0.09%
Aug 202666.7%24.5%7.3%1.2%0.15%0.09%
Sep 202667.6%24.8%6.1%1.2%0.15%0.09%

How has the Couristan and Dash & Albert comparison changed over the last 12 months?

3 findings

How did search popularity change for stair runner brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Dash & Albert worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Couristan’s and Dash & Albert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Couristan

1 branded search term

  • couristan

Dash & Albert

1 branded search term

  • dash & albert

How the Brand Demand Index is measured

Other head-to-heads among stair runner brands

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