COSRX vs Malibu:Which is searched more?
In September 2026, COSRX had more branded searches than Malibu among sun Cream brands worldwide. COSRX was estimated to have 402K branded searches compared to Malibu’s 110K, and held a 9.7% Share of Search versus Malibu’s 2.7%. These are worldwide searches for English-language branded terms.
Follow COSRX vs Malibu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, COSRX or Malibu?
Compare the sun cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for COSRX, Malibu. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Nivea | Eucerin | COSRX | Malibu | Childs Farm |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 24.9% | 16.3% | 10% | 4% | 0.24% |
| Nov 2025 | 43.7% | 27.7% | 16.1% | 9.6% | 2.6% | 0.24% |
| Dec 2025 | 46.8% | 24.8% | 14.1% | 10.7% | 3.4% | 0.21% |
| Jan 2026 | 47% | 25.4% | 14.1% | 10.5% | 2.8% | 0.25% |
| Feb 2026 | 50.2% | 22.8% | 15.1% | 9.3% | 2.5% | 0.22% |
| Mar 2026 | 52.4% | 19.4% | 15.8% | 9.6% | 2.6% | 0.23% |
| Apr 2026 | 52.4% | 19.4% | 15.8% | 9.6% | 2.6% | 0.23% |
| May 2026 | 52.3% | 18.8% | 15.7% | 9.8% | 3.2% | 0.23% |
| Jun 2026 | 50.1% | 21.5% | 15.1% | 9.4% | 3.7% | 0.22% |
| Jul 2026 | 47.4% | 26.1% | 14.2% | 8.5% | 3.5% | 0.21% |
| Aug 2026 | 48.6% | 24.7% | 14.6% | 8.9% | 2.9% | 0.21% |
| Sep 2026 | 44.2% | 26.9% | 16.3% | 9.7% | 2.7% | 0.24% |
How has the COSRX and Malibu comparison changed over the last 12 months?
3 findings
- COSRX was ahead of Malibu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COSRX’s estimated Share of Search among sun Cream brands worldwide moved from 10% to 9.7%, and its estimated monthly branded searches moved from 413K to 402K.
- Across the 12 months ending September 2026, Malibu’s estimated Share of Search among sun Cream brands worldwide moved from 4% to 2.7%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for sun Cream brands worldwide in September 2026?
2 changes
In September 2026, COSRX gained estimated Share of Search among sun Cream brands worldwide, from 8.9% to 9.7%.
Malibu’s estimated Share of Search among sun Cream brands worldwide has lost ground for 3 months in a row, from 3.7% to 2.7% in September 2026.
Other head-to-heads among sun Cream brands
How each brand is measured
Brandwave collects information about searches that people make online using COSRX’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.