CoSchedule vs Skyword:Which is more popular?

Name: CoSchedule vs Skyword: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Skyword had more branded searches than CoSchedule among content marketing platforms worldwide. Skyword had about 42,400 branded searches, while CoSchedule had 3,600. Skyword made up 4.3% of all content marketing platform searches we track, and CoSchedule accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, CoSchedule appeared in four of the five answers and Skyword in none.

Among content marketing platforms worldwide in September 2026

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Top content marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoSchedule was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Skyword did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
CoSchedule	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Semrush	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
StoryChief	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Optimizely	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Contently	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Skyword	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Uberflip	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

CoSchedule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
StoryChief3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optimizely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contently2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content marketing platforms

5 answers

Asked ChatGPT
“Which content marketing platform should I use?”
1. 1Semrush
2. 2CoSchedule
3. 3StoryChief
Asked ChatGPT
“What are the best content marketing platforms?”
1. 1Semrush
2. 2StoryChief
3. 3CoSchedule
4. 4Contently
Asked ChatGPT
“What's the best content marketing platform for a marketing team?”
1. 1Semrush
2. 2CoSchedule
3. 3Optimizely
4. 4StoryChief
Searched Google, AI Overview
“content marketing platform”
1. 1Optimizely
2. 2Contently
Searched Google, AI Overview
“content planning software”
1. 1CoSchedule

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CoSchedule or Skyword more popular in search?

This chart shows how often people search Google for CoSchedule and Skyword by name. Each line represents a brand's share of searches for all seven content marketing platforms we track, month by month, from English-language searches worldwide.

CoSchedule and Skyword among content marketing platforms worldwide, by month

Month	Semrush	Optimizely	Skyword	Contently	CoSchedule	StoryChief	Uberflip
Oct 2025	73.1%	22%	3%	1.1%	0.48%	0.28%	0.09%
Nov 2025	74.1%	22.3%	2.1%	0.89%	0.4%	0.18%	0.08%
Dec 2025	70.1%	25.7%	2.4%	1%	0.46%	0.18%	0.09%
Jan 2026	65.9%	29.6%	2.7%	0.97%	0.43%	0.2%	0.09%
Feb 2026	69.9%	25.7%	2.6%	1%	0.46%	0.2%	0.09%
Mar 2026	73.7%	22.1%	2.6%	0.89%	0.39%	0.22%	0.08%
Apr 2026	74.1%	22.3%	2.1%	0.89%	0.32%	0.18%	0.06%
May 2026	70.1%	25.7%	2.5%	1%	0.38%	0.18%	0.08%
Jun 2026	70.7%	26%	1.6%	1%	0.38%	0.17%	0.08%
Jul 2026	70.6%	25.9%	2%	0.85%	0.38%	0.17%	0.08%
Aug 2026	69%	25.4%	4.3%	0.83%	0.3%	0.14%	0.07%
Sep 2026	68.9%	25.4%	4.3%	0.83%	0.37%	0.14%	0.06%

How has the CoSchedule and Skyword comparison changed over the last 12 months?

3 findings

Skyword was ahead of CoSchedule in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, CoSchedule’s share of searches among content marketing platforms worldwide moved from 0.48% to 0.37%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
Across the 12 months ending September 2026, Skyword’s share of searches among content marketing platforms worldwide moved from 3% to 4.3%, and its estimated monthly branded searches moved from 34K to 42.4K.

How did search popularity change for content marketing platforms worldwide in September 2026?

2 changes

Skyword’s share of searches among content marketing platforms worldwide has gained ground for 3 months in a row, from 1.6% to 4.3% in September 2026.
Estimated monthly branded searches for CoSchedule worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using CoSchedule’s and Skyword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.