Contiki vs Trailfinders:Which is more popular by branded search?
In August 2026, Contiki had more branded searches than Trailfinders among tour operators worldwide. Contiki was estimated to have 90.5K branded searches compared to Trailfinders’ 170, and held a 21.9% Share of Search versus Trailfinders’ 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contiki or Trailfinders?
Compare the tour operators travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Contiki, Trailfinders. The figures are in the table below the chart.
View monthly share of search table
| Month | G Adventures | Contiki | Intrepid Travel | Trafalgar | Insight Vacations | Trailfinders |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.03% |
| Nov 2025 | 36.8% | 20.2% | 24.5% | 13.5% | 5% | 0.04% |
| Dec 2025 | 33.5% | 22.4% | 27.3% | 12.3% | 4.5% | 0.04% |
| Jan 2026 | 35.6% | 19.5% | 23.9% | 16% | 4.8% | 0.06% |
| Feb 2026 | 37.3% | 20.5% | 20.5% | 16.7% | 5% | 0.05% |
| Mar 2026 | 34.2% | 22.9% | 22.9% | 15.3% | 4.6% | 0.04% |
| Apr 2026 | 35.7% | 23.9% | 19.6% | 16% | 4.8% | 0.04% |
| May 2026 | 33.9% | 22.7% | 22.7% | 15.2% | 5.6% | 0.02% |
| Jun 2026 | 35.3% | 23.7% | 19.4% | 15.8% | 5.8% | 0.03% |
| Jul 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.03% |
| Aug 2026 | 32.7% | 21.9% | 21.9% | 17.9% | 5.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Contiki and Trailfinders comparison changed over the last 12 months?
3 findings
- Contiki was ahead of Trailfinders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide moved from 20.2% to 21.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Trailfinders’ estimated Share of Search among tour operators worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for tour operators worldwide in August 2026?
1 change
Estimated monthly branded searches for Trailfinders worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Contiki’s and Trailfinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contiki
1 branded search term
- contiki
Trailfinders
1 branded search term
- trailfinders travel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.