Clorox vs HTH:Which is more popular by branded search?
In August 2026, Clorox had more branded searches than HTH among pool chemicals worldwide. Clorox was estimated to have 165K branded searches compared to HTH’s 390, and held a 94.9% Share of Search versus HTH’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clorox or HTH?
Compare the pool chemicals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clorox, HTH. The figures are in the table below the chart.
View monthly share of search table
| Month | Clorox | Swimfree | Zodiac | Hy-Clor | HTH | BioGuard |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Nov 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Dec 2025 | 94.9% | 2% | 0.7% | 2% | 0.15% | 0.18% |
| Jan 2026 | 95.6% | 2.1% | 0.58% | 1.4% | 0.15% | 0.15% |
| Feb 2026 | 95.1% | 2.5% | 0.7% | 1.3% | 0.18% | 0.12% |
| Mar 2026 | 95.5% | 2.5% | 0.75% | 0.93% | 0.19% | 0.08% |
| Apr 2026 | 95.5% | 2.5% | 0.93% | 0.75% | 0.23% | 0.1% |
| May 2026 | 94.8% | 3.1% | 1.1% | 0.57% | 0.34% | 0.12% |
| Jun 2026 | 93.7% | 3.7% | 1.4% | 0.57% | 0.5% | 0.12% |
| Jul 2026 | 93.3% | 4.6% | 1.1% | 0.57% | 0.41% | 0.08% |
| Aug 2026 | 94.9% | 3.1% | 0.92% | 0.75% | 0.22% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clorox and HTH comparison changed over the last 12 months?
3 findings
- Clorox was ahead of HTH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide moved from 96.2% to 94.9%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, HTH’s estimated Share of Search among pool chemicals worldwide moved from 0.15% to 0.22%, and its estimated monthly branded searches moved from 260 to 390.
How did search popularity change for pool chemicals worldwide in August 2026?
2 changes
In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.
Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clorox’s and HTH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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