Brandwave

Clearlight Saunas vs Finnleo:Which is more popular?

In September 2026, Clearlight Saunas had more branded searches than Finnleo among home sauna brands worldwide. Clearlight Saunas had about 9,900 branded searches, while Finnleo had 4,900. Clearlight Saunas made up 13.3% of all home sauna brand searches we track, and Finnleo accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about home sauna brands, Finnleo appeared in two of the five answers and Clearlight Saunas in one. Finnleo was mentioned before Clearlight Saunas in every answer.

Among home sauna brands worldwide in September 2026

Who do people search for more?

Clearlight Saunas, about 2 searches for every 1 for Finnleo

Clearlight Saunas 9.9K searchesFinnleo 4.9K searches

Who does AI mention more?

Finnleo, mentioned in 2 of 5 answers, Clearlight Saunas in 1

Finnleo in 2 of 5Clearlight Saunas in 1 of 5

Who does AI recommend more?

Finnleo, named ahead of Clearlight Saunas in every answer

Finnleo first in 2Clearlight Saunas never first

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Top home sauna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Finnleo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clearlight Saunas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Finnleo was listed before Clearlight Saunas in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Finnleo1st
  2. Almost Heaven2nd
  3. Harvia3rd
  4. Sun Home Saunas3rd
  5. Clearlight Saunas5th
  6. Sunlighten6th
  7. HigherDOSE–
  8. Finnmark–
  9. Therasage–
  10. JNH Lifestyles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home sauna brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Clearlight Saunas or Finnleo more popular in search?

This chart shows how often people search Google for Clearlight Saunas and Finnleo by name. Each line represents a brand's share of searches for all ten home sauna brands we track, month by month, from English-language searches worldwide.

Clearlight Saunas and Finnleo among home sauna brands worldwide, by month

Share of searches by month for Clearlight Saunas, Finnleo. The figures are in the table below the chart.

View monthly share of searches table
MonthHarviaClearlight SaunasAlmost HeavenHigherDOSESun Home SaunasSunlightenFinnleoFinnmarkTherasageJNH Lifestyles
Oct 202527.8%20.4%9.1%7.4%9.1%7.4%6.8%4.1%5%2.9%
Nov 202524.9%18.2%9.9%9.9%9.9%8.1%7%3.6%5.4%2.9%
Dec 202519.5%13.5%13.5%11%16.5%7.4%6.3%3.3%6%3.1%
Jan 202622.6%15.6%15.6%10.4%10.4%7%7.7%3.8%3.8%3%
Feb 202626.3%18.2%9.9%9.9%9.9%6.6%7%4.4%4.4%3.3%
Mar 202626.4%14.9%10%10%12.2%6.6%7.3%5.4%4.4%2.8%
Apr 202625.9%15.5%10.4%10.4%12.7%6.9%6.3%4.6%4.6%2.7%
May 202626.5%15.9%10.6%8.7%13%7.1%6.4%4.7%4.7%2.5%
Jun 202628.2%13.8%11.3%9.2%9.2%7.5%6.8%5%6.1%2.8%
Jul 202629.1%13.5%9%11%11%6%6.7%4.9%6%2.8%
Aug 202629.1%13.4%9%11%11%7.3%6.7%4.9%4.9%2.7%
Sep 202628.8%13.3%10.9%10.9%8.9%7.3%6.6%5.9%4.8%2.5%

How has the Clearlight Saunas and Finnleo comparison changed over the last 12 months?

3 findings
  • Clearlight Saunas was ahead of Finnleo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clearlight Saunas’ share of searches among home sauna brands worldwide moved from 20.4% to 13.3%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Finnleo’s share of searches among home sauna brands worldwide moved from 6.8% to 6.6%, and its estimated monthly branded searches moved from 6K to 4.9K.

How did search popularity change for home sauna brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Clearlight Saunas worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Finnleo worldwide fell 18.3% over 12 measured months, from 6K to 4.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Clearlight Saunas’ and Finnleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clearlight Saunas

1 branded search term

  • clearlight sauna

Finnleo

2 branded search terms

  • finnleo
  • finnleo sauna

How the Brand Demand Index is measured

Other head-to-heads among home sauna brands

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