Claussen vs Mrs Elswood:Which is searched more?
In September 2026, Claussen had more branded searches than Mrs Elswood among pickles brands worldwide. Claussen had about 37,500 branded searches, while Mrs Elswood had 720. Claussen made up 4% of all pickles brand searches we track, and Mrs Elswood accounted for 0.08%. These are worldwide searches for English-language branded terms.
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Is Claussen or Mrs Elswood more popular in search?
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Claussen, Mrs Elswood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bubbies | Baxters | Grillo’s Pickles | Heinz | Vlasic | Claussen | Opies | Branston | Mt. Olive | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.6% | 7.4% | 24.6% | 6.1% | 4.7% | 4.1% | 2.2% | 1.5% | 0.07% | 0.06% |
| Nov 2025 | 24.8% | 30.3% | 6.1% | 20.3% | 6.1% | 4.6% | 3.3% | 2.7% | 1.5% | 0.09% | 0.06% |
| Dec 2025 | 25.7% | 25.7% | 7.7% | 17.3% | 9.5% | 4.9% | 4.2% | 2.8% | 1.9% | 0.17% | 0.06% |
| Jan 2026 | 20.2% | 24.7% | 11.1% | 20.2% | 9.1% | 5.5% | 5% | 1.8% | 2.2% | 0.11% | 0.07% |
| Feb 2026 | 20% | 24.4% | 20% | 16.4% | 6% | 5.4% | 3.3% | 2.2% | 1.8% | 0.53% | 0.07% |
| Mar 2026 | 22.6% | 22.6% | 18.5% | 18.5% | 4.5% | 5.2% | 3.7% | 2% | 2% | 0.33% | 0.07% |
| Apr 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 3.5% | 5% | 4.3% | 1.9% | 1.9% | 0.2% | 0.06% |
| May 2026 | 26.9% | 21.9% | 18% | 18% | 3% | 5.5% | 3% | 2% | 1.6% | 0.11% | 0.06% |
| Jun 2026 | 20.1% | 20.1% | 24.6% | 16.5% | 6% | 5.6% | 2.7% | 1.5% | 2.7% | 0.1% | 0.06% |
| Jul 2026 | 20.5% | 20.5% | 25% | 13.7% | 4.1% | 5.6% | 2.8% | 1.5% | 6.2% | 0.13% | 0.05% |
| Aug 2026 | 25.3% | 20.6% | 20.6% | 16.9% | 5.1% | 4.7% | 2.8% | 1.9% | 1.9% | 0.09% | 0.1% |
| Sep 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 5.3% | 4% | 3.5% | 1.9% | 1.9% | 0.11% | 0.08% |
How has the Claussen and Mrs Elswood comparison changed over the last 12 months?
3 findings
- Claussen was ahead of Mrs Elswood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Claussen’s share of searches among pickles brands worldwide moved from 4.7% to 4%, and its estimated monthly branded searches moved from 38.5K to 37.5K.
- Across the 12 months ending September 2026, Mrs Elswood’s share of searches among pickles brands worldwide moved from 0.06% to 0.08%, and its estimated monthly branded searches moved from 480 to 720.
How did search popularity change for pickles brands worldwide in September 2026?
2 changes
In September 2026, Claussen lost share of searches among pickles brands worldwide, from 4.7% to 4%.
In September 2026, Mrs Elswood fell from 10th to 11th among pickles brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Claussen’s and Mrs Elswood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claussen
2 branded search terms
- claussen
- claussen pickles
Mrs Elswood
1 branded search term
- mrs elswood
Other head-to-heads among pickles brands
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