Chupa Chups vs YumEarth:Which is more popular?
In September 2026, Chupa Chups had more branded searches than YumEarth among lollipop brands worldwide. Chupa Chups had about 301,000 branded searches, while YumEarth had 3,600. Chupa Chups made up 53.7% of all lollipop brand searches we track, and YumEarth accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about lollipop brands, Chupa Chups and YumEarth each appeared in three of the five answers. Chupa Chups was mentioned before YumEarth in every answer that named either.
Who do people search for more?
Chupa Chups, about 84 searches for every 1 for YumEarth
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Chupa Chups, named ahead of YumEarth in 3 of 3 answers
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Top lollipop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chupa Chups and YumEarth were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Chupa Chups was listed before YumEarth in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chupa Chups1st
Dum-Dums1st
Tootsie Pops3rd
Charms Blow Pops4th
YumEarth5th
Ring Pop6th
Push Pop7th
Zollipops7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charms Blow Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chupa Chups3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ring Pop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dum-Dums3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YumEarth3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zollipops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Push Pop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lollipop brands
5 answers
Asked ChatGPT
“What are the best lollipop brands?”
Asked ChatGPT
“Which lollipops should I buy for a party?”
Asked ChatGPT
“What's the best sugar-free lollipop?”
Searched Google, AI Overview
“lollipop brands”
Searched Google, AI Overview
“best lollipops”
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Chupa Chups or YumEarth more popular in search?
This chart shows how often people search Google for Chupa Chups and YumEarth by name. Each line represents a brand's share of searches for all eight lollipop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chupa Chups, YumEarth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chupa Chups | Push Pop | Ring Pop | Charms Blow Pops | Tootsie Pops | Dum-Dums | Zollipops | YumEarth |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 10.5% | 12.9% | 8.6% | 7% | 5.8% | 2.1% | 0.63% |
| Nov 2025 | 56.1% | 11.3% | 13.8% | 6.2% | 6.2% | 4.1% | 1.8% | 0.44% |
| Dec 2025 | 54.8% | 13.5% | 13.5% | 4.9% | 6% | 4% | 2.2% | 0.98% |
| Jan 2026 | 51.4% | 15.4% | 15.4% | 5.7% | 4.6% | 3.8% | 2.5% | 1.1% |
| Feb 2026 | 52.3% | 12.9% | 15.7% | 7% | 4.7% | 3.9% | 2.1% | 1.4% |
| Mar 2026 | 56.5% | 13.9% | 11.4% | 6.2% | 5.1% | 3.4% | 2.8% | 0.83% |
| Apr 2026 | 54.9% | 13.5% | 13.5% | 6% | 4.9% | 4.1% | 2.2% | 0.8% |
| May 2026 | 53.1% | 16% | 13% | 5.8% | 4.8% | 3.9% | 2.6% | 0.78% |
| Jun 2026 | 55.4% | 13.6% | 13.6% | 6.1% | 5% | 3.3% | 2.2% | 0.66% |
| Jul 2026 | 55.8% | 13.7% | 13.7% | 5% | 5% | 3.4% | 2.7% | 0.67% |
| Aug 2026 | 54.1% | 13.3% | 13.3% | 5.9% | 5.9% | 4% | 2.7% | 0.79% |
| Sep 2026 | 53.7% | 13.2% | 13.2% | 5.9% | 5.9% | 4.8% | 2.6% | 0.64% |
How has the Chupa Chups and YumEarth comparison changed over the last 12 months?
3 findings
- Chupa Chups was ahead of YumEarth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chupa Chups’ share of searches among lollipop brands worldwide moved from 52.4% to 53.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, YumEarth’s share of searches among lollipop brands worldwide moved from 0.63% to 0.64%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for lollipop brands worldwide in September 2026?
2 changes

Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

Estimated monthly branded searches for YumEarth worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chupa Chups’ and YumEarth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chupa Chups
1 branded search term
- chupa chups
YumEarth
1 branded search term
- yumearth lollipops
Other head-to-heads among lollipop brands

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