Brandwave

Chupa Chups vs YumEarth:Which is more popular?

In September 2026, Chupa Chups had more branded searches than YumEarth among lollipop brands worldwide. Chupa Chups had about 301,000 branded searches, while YumEarth had 3,600. Chupa Chups made up 53.7% of all lollipop brand searches we track, and YumEarth accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about lollipop brands, Chupa Chups and YumEarth each appeared in three of the five answers. Chupa Chups was mentioned before YumEarth in every answer that named either.

Among lollipop brands worldwide in September 2026

Who do people search for more?

Chupa Chups, about 84 searches for every 1 for YumEarth

Chupa Chups 301K searchesYumEarth 3.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Chupa Chups in 3 of 5YumEarth in 3 of 5

Who does AI recommend more?

Chupa Chups, named ahead of YumEarth in 3 of 3 answers

Chupa Chups first in 3YumEarth never first

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Top lollipop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chupa Chups and YumEarth were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Chupa Chups was listed before YumEarth in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Dum-Dums1st
  3. Tootsie Pops3rd
  4. Charms Blow Pops4th
  5. YumEarth5th
  6. Ring Pop6th
  7. Push Pop7th
  8. Zollipops7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charms Blow Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chupa Chups3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ring Pop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dum-Dums3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YumEarth3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zollipops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Push Pop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lollipop brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Chupa Chups or YumEarth more popular in search?

This chart shows how often people search Google for Chupa Chups and YumEarth by name. Each line represents a brand's share of searches for all eight lollipop brands we track, month by month, from English-language searches worldwide.

Chupa Chups and YumEarth among lollipop brands worldwide, by month

Share of searches by month for Chupa Chups, YumEarth. The figures are in the table below the chart.

View monthly share of searches table
MonthChupa ChupsPush PopRing PopCharms Blow PopsTootsie PopsDum-DumsZollipopsYumEarth
Oct 202552.4%10.5%12.9%8.6%7%5.8%2.1%0.63%
Nov 202556.1%11.3%13.8%6.2%6.2%4.1%1.8%0.44%
Dec 202554.8%13.5%13.5%4.9%6%4%2.2%0.98%
Jan 202651.4%15.4%15.4%5.7%4.6%3.8%2.5%1.1%
Feb 202652.3%12.9%15.7%7%4.7%3.9%2.1%1.4%
Mar 202656.5%13.9%11.4%6.2%5.1%3.4%2.8%0.83%
Apr 202654.9%13.5%13.5%6%4.9%4.1%2.2%0.8%
May 202653.1%16%13%5.8%4.8%3.9%2.6%0.78%
Jun 202655.4%13.6%13.6%6.1%5%3.3%2.2%0.66%
Jul 202655.8%13.7%13.7%5%5%3.4%2.7%0.67%
Aug 202654.1%13.3%13.3%5.9%5.9%4%2.7%0.79%
Sep 202653.7%13.2%13.2%5.9%5.9%4.8%2.6%0.64%

How has the Chupa Chups and YumEarth comparison changed over the last 12 months?

3 findings
  • Chupa Chups was ahead of YumEarth in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chupa Chups’ share of searches among lollipop brands worldwide moved from 52.4% to 53.7%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, YumEarth’s share of searches among lollipop brands worldwide moved from 0.63% to 0.64%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for lollipop brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  2. Estimated monthly branded searches for YumEarth worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chupa Chups’ and YumEarth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chupa Chups

1 branded search term

  • chupa chups

YumEarth

1 branded search term

  • yumearth lollipops

How the Brand Demand Index is measured

Other head-to-heads among lollipop brands

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