Chobani vs Laird Superfood:Which is more popular?
In October 2026, Chobani had more branded searches than Laird Superfood among coffee creamer brands worldwide. Chobani had about 135,000 branded searches, while Laird Superfood had 8,100. Chobani made up 31.9% of all coffee creamer brand searches we track, and Laird Superfood accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, Chobani appeared in four of the five answers and Laird Superfood in none.
Who do people search for more?
Chobani, about 17 searches for every 1 for Laird Superfood
Who does AI mention more?
Chobani, mentioned in 4 of 5 answers, Laird Superfood in 0
Who does AI recommend more?
Chobani, the only one of the two named
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Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Laird Superfood did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“Which coffee creamer should I buy?”
Asked ChatGPT
“What are the best coffee creamer brands?”
Asked ChatGPT
“What's the best dairy-free coffee creamer?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Chobani or Laird Superfood more popular in search?
This chart shows how often people search Google for Chobani and Laird Superfood by name. Each line represents a brand's share of searches for all ten coffee creamer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chobani, Laird Superfood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coffee mate | Chobani | Starbucks | International Delight | nutpods | Natural Bliss | Silk | Laird Superfood | Califia Farms | Oatly |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.8% | 26% | 9.5% | 10.6% | 7.1% | 1.3% | 2.8% | 2.3% | 0.83% | 0.69% |
| Dec 2025 | 39.2% | 26.3% | 7.9% | 10.7% | 7.8% | 1.6% | 2.9% | 2.3% | 0.7% | 0.7% |
| Jan 2026 | 31.9% | 31.9% | 6.4% | 11.3% | 8.6% | 1.9% | 2.9% | 3.5% | 0.85% | 0.69% |
| Feb 2026 | 38.8% | 26% | 6.4% | 9.9% | 8.5% | 2.3% | 2.8% | 3.5% | 0.83% | 0.83% |
| Mar 2026 | 37.8% | 25.3% | 6.2% | 10.3% | 8.3% | 5.1% | 2.8% | 2.8% | 0.81% | 0.67% |
| Apr 2026 | 37.7% | 25.4% | 6.2% | 10.4% | 8.3% | 4.2% | 2.8% | 3.4% | 0.82% | 0.82% |
| May 2026 | 41% | 27.5% | 5.5% | 9.2% | 6% | 3% | 2.5% | 3.7% | 0.73% | 0.88% |
| Jun 2026 | 37.1% | 30.6% | 6.1% | 10.2% | 6.7% | 2.2% | 2.7% | 2.7% | 0.81% | 0.81% |
| Jul 2026 | 37.9% | 30.8% | 6.2% | 9.6% | 6.2% | 3.4% | 2.3% | 2.3% | 0.67% | 0.67% |
| Aug 2026 | 34.1% | 27.8% | 6.9% | 15.8% | 6.1% | 3.1% | 2% | 2.5% | 0.91% | 0.73% |
| Sep 2026 | 35.1% | 35.1% | 7% | 8.5% | 7% | 2.1% | 2.1% | 1.7% | 0.75% | 0.62% |
| Oct 2026 | 39% | 31.9% | 7.8% | 7.1% | 5.8% | 2.3% | 2.3% | 1.9% | 0.85% | 0.85% |
Chobani and Laird Superfood sell other things too, so only their searches that name this product count here, like “chobani creamer”.
How has branded search for Chobani and Laird Superfood changed worldwide over the last 12 months?
3 findings
- Chobani was ahead of Laird Superfood in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Chobani’s share of searches among coffee creamer brands worldwide moved from 26% to 31.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending October 2026, Laird Superfood’s share of searches among coffee creamer brands worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for coffee creamer brands worldwide in October 2026?
2 changes
In October 2026, Coffee mate overtook Chobani to become the leader among coffee creamer brands worldwide, with 39% of the searches.
In October 2026, Chobani lost share of searches among coffee creamer brands worldwide, from 35.1% to 31.9%.
How are Chobani’s and Laird Superfood’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chobani’s and Laird Superfood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chobani
1 branded search term
- chobani creamer
Laird Superfood
1 branded search term
- laird superfood creamer
Other head-to-heads among coffee creamer brands
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