Chessbazaar vs Regency Chess:Which is more popular?
In September 2026, Chessbazaar had more branded searches than Regency Chess among chess sets worldwide. Chessbazaar had about 1,900 branded searches, while Regency Chess had 880. Chessbazaar made up 14.6% of all chess set searches we track, and Regency Chess accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about chess sets, Regency Chess appeared in one of the five answers and Chessbazaar in none.
Who do people search for more?
Chessbazaar, about 2 searches for every 1 for Regency Chess
Who does AI mention more?
Regency Chess, mentioned in 1 of 5 answers, Chessbazaar in 0
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Top chess sets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Regency Chess was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chessbazaar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
House of Staunton3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DGT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Chess Store1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Regency Chess1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wholesale Chess1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chessbazaar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chess sets
5 answers
Asked ChatGPT
“Which chess set should I buy?”
Asked ChatGPT
“What are the best chess set brands?”
Asked ChatGPT
“What's the best chess set for a home game?”
Searched Google, AI Overview
“chess sets”
Searched Google, AI Overview
“wooden chess set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Chessbazaar or Regency Chess more popular in search?
This chart shows how often people search Google for Chessbazaar and Regency Chess by name. Each line represents a brand's share of searches for all six chess sets we track, month by month, from English-language searches worldwide.
Share of searches by month for Chessbazaar, Regency Chess. The figures are in the table below the chart.
View monthly share of searches table
| Month | House of Staunton | Chessbazaar | DGT | The Chess Store | Regency Chess | Wholesale Chess |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 12.3% | 15.6% | 6.5% | 8.4% | 4.7% |
| Nov 2025 | 56.3% | 11.2% | 13.5% | 6.1% | 8.8% | 4.1% |
| Dec 2025 | 59.7% | 9.7% | 11.7% | 7.7% | 7.7% | 3.6% |
| Jan 2026 | 64.7% | 8.3% | 10.5% | 5.7% | 7% | 3.8% |
| Feb 2026 | 59.2% | 11.4% | 11.4% | 6% | 7.8% | 4.3% |
| Mar 2026 | 63.4% | 10% | 10% | 5.2% | 6.8% | 4.6% |
| Apr 2026 | 69.4% | 9.2% | 9.2% | 3.4% | 5% | 3.8% |
| May 2026 | 63.7% | 10% | 12.6% | 4.6% | 5.3% | 3.8% |
| Jun 2026 | 65% | 10.2% | 10.2% | 5.4% | 5.4% | 3.9% |
| Jul 2026 | 62.4% | 12% | 10.1% | 6.3% | 5.5% | 3.7% |
| Aug 2026 | 55.4% | 13% | 13% | 6.8% | 6.8% | 4.9% |
| Sep 2026 | 50.8% | 14.6% | 14.6% | 7.7% | 6.8% | 5.5% |
How has the Chessbazaar and Regency Chess comparison changed over the last 12 months?
3 findings
- Chessbazaar was ahead of Regency Chess in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chessbazaar’s share of searches among chess sets worldwide moved from 12.3% to 14.6%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Regency Chess’ share of searches among chess sets worldwide moved from 8.4% to 6.8%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for chess sets worldwide in September 2026?
3 changes
In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches.
In September 2026, Chessbazaar gained share of searches among chess sets worldwide, from 13% to 14.6%.
Estimated monthly branded searches for Regency Chess worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chessbazaar’s and Regency Chess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chessbazaar
1 branded search term
- chessbazaar
Regency Chess
1 branded search term
- regency chess
Other head-to-heads among chess sets
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