House of Staunton vs The Chess Store:Which is searched more?
In September 2026, House of Staunton had more branded searches than The Chess Store among chess sets worldwide. House of Staunton had about 6,600 branded searches, while The Chess Store had 1,000. House of Staunton made up 50.8% of all chess set searches we track, and The Chess Store accounted for 7.7%. These are worldwide searches for English-language branded terms.
Follow House of Staunton vs The Chess Store and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is House of Staunton or The Chess Store more popular in search?
Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for House of Staunton, The Chess Store. The figures are in the table below the chart.
View monthly share of searches table
| Month | House of Staunton | Chessbazaar | DGT | The Chess Store | Regency Chess | Wholesale Chess |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 12.3% | 15.6% | 6.5% | 8.4% | 4.7% |
| Nov 2025 | 56.3% | 11.2% | 13.5% | 6.1% | 8.8% | 4.1% |
| Dec 2025 | 59.7% | 9.7% | 11.7% | 7.7% | 7.7% | 3.6% |
| Jan 2026 | 64.7% | 8.3% | 10.5% | 5.7% | 7% | 3.8% |
| Feb 2026 | 59.2% | 11.4% | 11.4% | 6% | 7.8% | 4.3% |
| Mar 2026 | 63.4% | 10% | 10% | 5.2% | 6.8% | 4.6% |
| Apr 2026 | 69.4% | 9.2% | 9.2% | 3.4% | 5% | 3.8% |
| May 2026 | 63.7% | 10% | 12.6% | 4.6% | 5.3% | 3.8% |
| Jun 2026 | 65% | 10.2% | 10.2% | 5.4% | 5.4% | 3.9% |
| Jul 2026 | 62.4% | 12% | 10.1% | 6.3% | 5.5% | 3.7% |
| Aug 2026 | 55.4% | 13% | 13% | 6.8% | 6.8% | 4.9% |
| Sep 2026 | 50.8% | 14.6% | 14.6% | 7.7% | 6.8% | 5.5% |
How has the House of Staunton and The Chess Store comparison changed over the last 12 months?
3 findings
- House of Staunton was ahead of The Chess Store in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, House of Staunton’s share of searches among chess sets worldwide moved from 52.5% to 50.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, The Chess Store’s share of searches among chess sets worldwide moved from 6.5% to 7.7%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for chess sets worldwide in September 2026?
2 changes
In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches.
In September 2026, House of Staunton lost share of searches among chess sets worldwide, from 55.4% to 50.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using House of Staunton’s and The Chess Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
House of Staunton
1 branded search term
- house of staunton
The Chess Store
1 branded search term
- the chess store
Other head-to-heads among chess sets
House of Staunton vs Chessbazaar: compare search popularity
House of Staunton vs DGT: compare search popularity
House of Staunton vs Regency Chess: compare search popularity- Chessbazaar vs DGT: compare search popularity
- Chessbazaar vs The Chess Store: compare search popularity
- Chessbazaar vs Regency Chess: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.