How popular isHouse of Staunton in search?
In August 2026, there were an estimated 16.2K branded searches for House of Staunton worldwide which held steady over the last 11 months. House of Staunton holds 0.13% estimated Share of Search among chess sets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lichess59.2%
Chess.com39.6%
ChessBase1.1%
House of Staunton0.13%
DGT0.02%Regency Chess<0.01%
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Which chess sets compete with House of Staunton?
Share of Search by month for Lichess, Chess.com, House of Staunton. The figures are in the table below the chart.
View monthly share of search table
| Month | Lichess | Chess.com | ChessBase | House of Staunton | DGT | Regency Chess |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 34.8% | 1.4% | 0.14% | 0.02% | 0.01% |
| Nov 2025 | 63.6% | 34.8% | 1.4% | 0.21% | 0.02% | 0.02% |
| Dec 2025 | 63.7% | 34.8% | 1.1% | 0.25% | 0.02% | 0.02% |
| Jan 2026 | 59% | 39.4% | 1.3% | 0.23% | 0.02% | 0.01% |
| Feb 2026 | 63.9% | 34.9% | 0.94% | 0.17% | 0.02% | 0.01% |
| Mar 2026 | 59.2% | 39.5% | 1.1% | 0.19% | 0.02% | 0.01% |
| Apr 2026 | 59% | 39.4% | 1.3% | 0.29% | 0.02% | 0.01% |
| May 2026 | 59% | 39.5% | 1.3% | 0.19% | 0.02% | <0.01% |
| Jun 2026 | 59.2% | 39.6% | 1.1% | 0.19% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 35% | 0.94% | 0.17% | 0.01% | <0.01% |
| Aug 2026 | 59.2% | 39.6% | 1.1% | 0.13% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 7.5M | 0% | -4.7 points | |
| 2, held 2nd | 39.6% | 5M | +22.2% | +4.6 points | |
| 3, held 3rd | 1.1% | 135K | +22.7% | +0.1 points | |
| 4, held 4th | 0.13% | 16.2K | -18.2% | 0 points | |
| 5, held 5th | 0.02% | 1.9K | +18.8% | 0 points | |
| 6, held 6th | <0.01% | 1K | +13.6% | 0 points |
1.
Lichess59.2%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -4.7 points.
39.6%
Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +4.6 points.
1.1%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
0.13%
Held 4th. 16.2K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
DGT0.02%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
<0.01%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
Compare search popularity between House of Staunton and its closest rivals
- House of Staunton vs Lichess: compare search popularity
- House of Staunton vs Chess.com: compare search popularity
- House of Staunton vs ChessBase: compare search popularity
- House of Staunton vs DGT: compare search popularity
- Compare House of Staunton with any brand
Every comparison with House of Staunton
5 comparisons
How has branded search demand for House of Staunton changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for House of Staunton worldwide held steady at 16.2K.
- Across the 11 months ending August 2026, House of Staunton’s estimated Share of Search among chess sets worldwide held steady, from 0.14% to 0.13%.
How did search popularity change for chess sets worldwide in August 2026?
5 changes
In August 2026, Chess.com gained estimated Share of Search among chess sets worldwide, from 35% to 39.6%.
In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.
Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for ChessBase worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How is House of Staunton measured?
Brandwave collects information about searches that people make online using House of Staunton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- house of staunton
- house of staunton chess
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