Brandwave

DGT vs House of Staunton:Which is searched more?

In August 2026, House of Staunton had more branded searches than DGT among chess sets worldwide. House of Staunton was estimated to have 16.2K branded searches compared to DGT’s 1.9K, and held a 0.13% Share of Search versus DGT’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among chess sets worldwide in August 2026Which is more popular in search, DGT or House of Staunton?
DGT0.02%1.9K searches
vs
House of Staunton0.13%16.2K searches
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Which is more popular in search, DGT or House of Staunton?

Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DGT and House of Staunton among chess sets worldwide, by month

Share of Search by month for House of Staunton, DGT. The figures are in the table below the chart.

View monthly share of search table
MonthHouse of StauntonDGT
Oct 20250.14%0.02%
Nov 20250.21%0.02%
Dec 20250.25%0.02%
Jan 20260.23%0.02%
Feb 20260.17%0.02%
Mar 20260.19%0.02%
Apr 20260.29%0.02%
May 20260.19%0.02%
Jun 20260.19%0.02%
Jul 20260.17%0.01%
Aug 20260.13%0.02%
Sep 2026——

How has the DGT and House of Staunton comparison changed over the last 12 months?

  • House of Staunton was ahead of DGT in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DGT’s estimated Share of Search among chess sets worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, House of Staunton’s estimated Share of Search among chess sets worldwide moved from 0.14% to 0.13%, and its estimated monthly branded searches held steady at 16.2K.

How did search popularity change for chess sets worldwide in August 2026?

  1. Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DGT’s and House of Staunton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DGT

1 branded search term

  • dgt chess

House of Staunton

2 branded search terms

  • house of staunton
  • house of staunton chess

How the Brand Demand Index is measured

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