Chessbazaar vs Regency Chess:Which is searched more?
In September 2026, Chessbazaar had more branded searches than Regency Chess among chess sets worldwide. Chessbazaar had about 1,900 branded searches, while Regency Chess had 880. Chessbazaar made up 14.6% of all chess set searches we track, and Regency Chess accounted for 6.8%. These are worldwide searches for English-language branded terms.
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Is Chessbazaar or Regency Chess more popular in search?
Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Chessbazaar, Regency Chess. The figures are in the table below the chart.
View monthly share of searches table
| Month | House of Staunton | Chessbazaar | DGT | The Chess Store | Regency Chess | Wholesale Chess |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 12.3% | 15.6% | 6.5% | 8.4% | 4.7% |
| Nov 2025 | 56.3% | 11.2% | 13.5% | 6.1% | 8.8% | 4.1% |
| Dec 2025 | 59.7% | 9.7% | 11.7% | 7.7% | 7.7% | 3.6% |
| Jan 2026 | 64.7% | 8.3% | 10.5% | 5.7% | 7% | 3.8% |
| Feb 2026 | 59.2% | 11.4% | 11.4% | 6% | 7.8% | 4.3% |
| Mar 2026 | 63.4% | 10% | 10% | 5.2% | 6.8% | 4.6% |
| Apr 2026 | 69.4% | 9.2% | 9.2% | 3.4% | 5% | 3.8% |
| May 2026 | 63.7% | 10% | 12.6% | 4.6% | 5.3% | 3.8% |
| Jun 2026 | 65% | 10.2% | 10.2% | 5.4% | 5.4% | 3.9% |
| Jul 2026 | 62.4% | 12% | 10.1% | 6.3% | 5.5% | 3.7% |
| Aug 2026 | 55.4% | 13% | 13% | 6.8% | 6.8% | 4.9% |
| Sep 2026 | 50.8% | 14.6% | 14.6% | 7.7% | 6.8% | 5.5% |
How has the Chessbazaar and Regency Chess comparison changed over the last 12 months?
3 findings
- Chessbazaar was ahead of Regency Chess in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chessbazaar’s share of searches among chess sets worldwide moved from 12.3% to 14.6%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Regency Chess’ share of searches among chess sets worldwide moved from 8.4% to 6.8%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for chess sets worldwide in September 2026?
3 changes
In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches.
In September 2026, Chessbazaar gained share of searches among chess sets worldwide, from 13% to 14.6%.
Estimated monthly branded searches for Regency Chess worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chessbazaar’s and Regency Chess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chessbazaar
1 branded search term
- chessbazaar
Regency Chess
1 branded search term
- regency chess
Other head-to-heads among chess sets
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House of Staunton vs DGT: compare search popularity- House of Staunton vs The Chess Store: compare search popularity
- House of Staunton vs Regency Chess: compare search popularity
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- Chessbazaar vs The Chess Store: compare search popularity
Put your own brand in this comparison
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