How popular isChessbazaar?
In September 2026, people searched for Chessbazaar by name about 1,900 times worldwide, about the same as the previous year. These searches made up 14.6% of all global chess set searches, placing Chessbazaar second out of six sets. When we asked both ChatGPT and Google AI Overviews about chess sets, Chessbazaar did not appear in any of the answers.
Chessbazaar is the second most searched of 6 competitors and not listed in any AI answer.
House of StauntonShare of searches 50.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ChessbazaarShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DGTShare of searches 14.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
The Chess StoreShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Regency ChessShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
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Top chess sets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chessbazaar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- House of Staunton3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DGT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Chess Store1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Regency Chess1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wholesale Chess1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chessbazaar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chess sets
5 answers
Asked ChatGPT
“Which chess set should I buy?”
Asked ChatGPT
“What are the best chess set brands?”
Asked ChatGPT
“What's the best chess set for a home game?”
Searched Google, AI Overview
“chess sets”
Searched Google, AI Overview
“wooden chess set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which chess sets compete with Chessbazaar?
Share of searches by month for House of Staunton, Chessbazaar, DGT, The Chess Store, Regency Chess, Wholesale Chess. The figures are in the table below the chart.
View monthly share of searches table
| Month | House of Staunton | Chessbazaar | DGT | The Chess Store | Regency Chess | Wholesale Chess |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 12.3% | 15.6% | 6.5% | 8.4% | 4.7% |
| Nov 2025 | 56.3% | 11.2% | 13.5% | 6.1% | 8.8% | 4.1% |
| Dec 2025 | 59.7% | 9.7% | 11.7% | 7.7% | 7.7% | 3.6% |
| Jan 2026 | 64.7% | 8.3% | 10.5% | 5.7% | 7% | 3.8% |
| Feb 2026 | 59.2% | 11.4% | 11.4% | 6% | 7.8% | 4.3% |
| Mar 2026 | 63.4% | 10% | 10% | 5.2% | 6.8% | 4.6% |
| Apr 2026 | 69.4% | 9.2% | 9.2% | 3.4% | 5% | 3.8% |
| May 2026 | 63.7% | 10% | 12.6% | 4.6% | 5.3% | 3.8% |
| Jun 2026 | 65% | 10.2% | 10.2% | 5.4% | 5.4% | 3.9% |
| Jul 2026 | 62.4% | 12% | 10.1% | 6.3% | 5.5% | 3.7% |
| Aug 2026 | 55.4% | 13% | 13% | 6.8% | 6.8% | 4.9% |
| Sep 2026 | 50.8% | 14.6% | 14.6% | 7.7% | 6.8% | 5.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 6.6K | -18.5% | -4.6 points | |
| 2, held 2nd | 14.6% | 1.9K | 0% | +1.6 points | |
| 3, held 3rd | 14.6% | 1.9K | 0% | +1.6 points | |
| 4, moved from 5th to 4th | 7.7% | 1K | 0% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.8% | 880 | -12% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.5% | 720 | 0% | +0.6 points |
50.8%
Held 1st. 6.6K estimated branded searches, -18.5% vs prior month. Share -4.6 points.
14.6%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
DGT14.6%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.
7.7%
Moved from 5th to 4th. 1K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.8%
Moved from 4th to 5th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.
5.5%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Chessbazaar and its closest rivals
Every comparison with Chessbazaar
5 comparisons
How has branded search demand for Chessbazaar changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chessbazaar worldwide held steady at 1.9K.
- Across the 12 months ending September 2026, Chessbazaar’s share of searches among chess sets worldwide increased from 12.3% to 14.6%.
- Across the 12 months ending September 2026, Chessbazaar’s share of searches among chess sets worldwide peaked at 14.6% in September 2026 and was lowest at 8.3% in January 2026.
- Across the 12 months ending September 2026, Chessbazaar rose from 3rd to 2nd among chess sets worldwide.
How did search popularity change for chess sets worldwide in September 2026?
6 changes
In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches.
In September 2026, Chessbazaar gained share of searches among chess sets worldwide, from 13% to 14.6%.
In September 2026, DGT gained share of searches among chess sets worldwide, from 13% to 14.6%.
In September 2026, Wholesale Chess gained share of searches among chess sets worldwide, from 4.9% to 5.5%.
In September 2026, House of Staunton lost share of searches among chess sets worldwide, from 55.4% to 50.8%.
Estimated monthly branded searches for Regency Chess worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are Chessbazaar’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Chessbazaar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chessbazaar
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