Champion vs Reigning Champ:Which is more popular?
In September 2026, Reigning Champ had more branded searches than Champion among hoodies worldwide. Reigning Champ had about 74,000 branded searches, while Champion had 2,400. Reigning Champ made up 0.36% of all hoody searches we track, and Champion accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about hoodies, Champion appeared in four of the five answers and Reigning Champ in two. Champion was mentioned before Reigning Champ in three out of four answers.
Who do people search for more?
Reigning Champ, about 31 searches for every 1 for Champion
Who does AI mention more?
Champion, mentioned in 4 of 5 answers, Reigning Champ in 2
Who does AI recommend more?
Champion, named ahead of Reigning Champ in 3 of 4 answers
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Top hoodies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Champion was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reigning Champ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Champion was listed before Reigning Champ in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Champion1st
Carhartt2nd
Uniqlo3rd- Reigning Champ4th
Hanes5th
The North Face6th
Patagonia7th
Gildan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reigning Champ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The North Face1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gildan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hoodies
5 answers
Asked ChatGPT
“Which hoodie brand should I buy?”
Asked ChatGPT
“What are the best hoodie brands?”
Asked ChatGPT
“What's the best hoodie brand for everyday wear?”
Searched Google, AI Overview
“oversized hoodie”
Searched Google, AI Overview
“hoodie brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Champion or Reigning Champ more popular in search?
This chart shows how often people search Google for Champion and Reigning Champ by name. Each line represents a brand's share of searches for all eight hoodies we track, month by month, from English-language searches worldwide.
Share of searches by month for Reigning Champ, Champion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | The North Face | Patagonia | Hanes | Reigning Champ | Gildan | Champion | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 24.3% | 14.8% | 0.49% | 0.27% | 0.1% | <0.01% | <0.01% |
| Nov 2025 | 55.4% | 30.2% | 13.6% | 0.45% | 0.3% | 0.07% | <0.01% | <0.01% |
| Dec 2025 | 55.2% | 30.2% | 13.6% | 0.55% | 0.37% | 0.09% | <0.01% | <0.01% |
| Jan 2026 | 58.5% | 26.2% | 14.4% | 0.48% | 0.26% | 0.08% | <0.01% | <0.01% |
| Feb 2026 | 56.6% | 25.4% | 17.1% | 0.56% | 0.25% | 0.09% | 0.01% | <0.01% |
| Mar 2026 | 65.1% | 17.9% | 16% | 0.65% | 0.29% | 0.07% | 0.01% | <0.01% |
| Apr 2026 | 70.6% | 14.1% | 14.2% | 0.7% | 0.31% | 0.06% | 0.02% | <0.01% |
| May 2026 | 68.4% | 16.8% | 13.8% | 0.68% | 0.3% | 0.05% | 0.01% | <0.01% |
| Jun 2026 | 66.2% | 16.2% | 16.3% | 0.81% | 0.36% | 0.05% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 19.2% | 15.8% | 0.78% | 0.35% | 0.05% | 0.02% | <0.01% |
| Aug 2026 | 67.3% | 18.1% | 13.6% | 0.67% | 0.3% | 0.05% | 0.01% | <0.01% |
| Sep 2026 | 65.9% | 19.7% | 13.3% | 0.65% | 0.36% | 0.07% | 0.01% | <0.01% |
How has the Champion and Reigning Champ comparison changed over the last 12 months?
3 findings
- Reigning Champ was ahead of Champion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Champion’s share of searches among hoodies worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Reigning Champ’s share of searches among hoodies worldwide moved from 0.27% to 0.36%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for hoodies worldwide in September 2026?
0 changes
Neither Champion nor Reigning Champ moved beyond provider rounding among hoodies in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Champion’s and Reigning Champ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Champion
1 branded search term
- champion cap
Reigning Champ
1 branded search term
- reigning champ
Other head-to-heads among hoodies
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