Celtic Sea Salt vs Maldon:Which is more popular?
In September 2026, Maldon had more branded searches than Celtic Sea Salt among salt brands worldwide. Maldon had about 110,000 branded searches, while Celtic Sea Salt had 60,500. Maldon made up 39.6% of all salt brand searches we track, and Celtic Sea Salt accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about salt brands, Celtic Sea Salt and Maldon each appeared in three of the five answers. Celtic Sea Salt was mentioned before Maldon in two out of three answers.
Who do people search for more?
Maldon, about 82% more searches than Celtic Sea Salt
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Celtic Sea Salt, named ahead of Maldon in 2 of 3 answers
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Top salt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Celtic Sea Salt and Maldon were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Celtic Sea Salt was listed before Maldon in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Morton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Maldon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Celtic Sea Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redmond Real Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jacobsen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Saxa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Halen Mon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cornish Sea Salt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salt brands
5 answers
Asked ChatGPT
“Which salt brand should I buy?”
Asked ChatGPT
“What are the best salt brands?”
Asked ChatGPT
“What's the best salt brand for everyday cooking?”
Searched Google, AI Overview
“salt brands”
Searched Google, AI Overview
“sea salt brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Celtic Sea Salt or Maldon more popular in search?
This chart shows how often people search Google for Celtic Sea Salt and Maldon by name. Each line represents a brand's share of searches for all eight salt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maldon, Celtic Sea Salt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maldon | Celtic Sea Salt | Morton | Redmond Real Salt | Jacobsen | Saxa | Halen Mon | Cornish Sea Salt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 26.5% | 21.7% | 11.9% | 2.4% | 1.9% | 1.6% | 1.6% |
| Nov 2025 | 37.4% | 25.2% | 16.8% | 11.3% | 4.1% | 1.8% | 1.8% | 1.5% |
| Dec 2025 | 43.4% | 23.8% | 15.9% | 8.7% | 3.9% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.5% | 28.4% | 19% | 10.4% | 3.1% | 2.1% | 1.1% | 1.4% |
| Feb 2026 | 32.5% | 32.5% | 17.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1.3% |
| Mar 2026 | 29.8% | 36.2% | 16.3% | 10.9% | 2.7% | 1.8% | 1.2% | 1.2% |
| Apr 2026 | 35.8% | 29.3% | 16% | 10.7% | 3.2% | 2.1% | 1.4% | 1.4% |
| May 2026 | 32.4% | 26.5% | 21.6% | 11.8% | 2.9% | 1.9% | 1.6% | 1.3% |
| Jun 2026 | 34.1% | 27.9% | 18.7% | 12.5% | 2.5% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 32% | 32% | 17.5% | 11.7% | 2.3% | 1.6% | 1.6% | 1.3% |
| Aug 2026 | 38.1% | 25.6% | 17.1% | 9.4% | 5.1% | 1.9% | 1.5% | 1.2% |
| Sep 2026 | 39.6% | 21.8% | 21.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1% |
How has the Celtic Sea Salt and Maldon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Celtic Sea Salt took it in March 2026, Maldon took it in April 2026.
- Across the 12 months ending September 2026, Celtic Sea Salt’s share of searches among salt brands worldwide moved from 26.5% to 21.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Maldon’s share of searches among salt brands worldwide moved from 32.4% to 39.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for salt brands worldwide in September 2026?
2 changes
In September 2026, Maldon gained share of searches among salt brands worldwide, from 38.1% to 39.6%.
In September 2026, Celtic Sea Salt lost share of searches among salt brands worldwide, from 25.6% to 21.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Celtic Sea Salt’s and Maldon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celtic Sea Salt
1 branded search term
- celtic sea salt
Maldon
1 branded search term
- maldon salt
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