Brandwave

Carpetright vs Couristan:Which is more popular?

In September 2026, Carpetright had more branded searches than Couristan among stair runner brands worldwide. Carpetright had about 40,500 branded searches, while Couristan had 1,000. Carpetright made up 6.1% of all stair runner brand searches we track, and Couristan accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about stair runner brands, Couristan appeared in three of the five answers and Carpetright in none.

Among stair runner brands worldwide in September 2026

Who do people search for more?

Carpetright, about 41 searches for every 1 for Couristan

Carpetright 40.5K searchesCouristan 1K searches

Who does AI mention more?

Couristan, mentioned in 3 of 5 answers, Carpetright in 0

Couristan in 3 of 5Carpetright in 0 of 5

Who does AI recommend more?

Couristan, the only one of the two named

Couristan first in 3Carpetright never named

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Top stair runner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Couristan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carpetright did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanton Carpet1st
  2. Couristan2nd
  3. Dash & Albert3rd
  4. Ruggable–
  5. Tapi–
  6. Carpetright–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanton Carpet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Couristan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash & Albert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruggable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tapi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carpetright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair runner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Carpetright or Couristan more popular in search?

This chart shows how often people search Google for Carpetright and Couristan by name. Each line represents a brand's share of searches for all six stair runner brands we track, month by month, from English-language searches worldwide.

Carpetright and Couristan among stair runner brands worldwide, by month

Share of searches by month for Carpetright, Couristan. The figures are in the table below the chart.

View monthly share of searches table
MonthRuggableTapiCarpetrightStanton CarpetCouristanDash & Albert
Oct 202565.9%19.8%13.2%0.97%0.12%0.06%
Nov 202573%17.9%8%0.88%0.1%0.05%
Dec 202574.1%18.2%6.7%0.89%0.12%0.05%
Jan 202668.9%20.7%9.3%1%0.13%0.07%
Feb 202642.1%51.4%5.7%0.76%0.09%0.04%
Mar 202642.4%51.8%4.7%0.93%0.12%0.06%
Apr 202666.7%24.5%7.3%1.2%0.19%0.09%
May 202667.6%24.8%6.1%1.2%0.15%0.09%
Jun 202667.6%24.8%6.1%1.2%0.15%0.09%
Jul 202670.8%21.3%6.4%1.3%0.16%0.09%
Aug 202666.7%24.5%7.3%1.2%0.15%0.09%
Sep 202667.6%24.8%6.1%1.2%0.15%0.09%

How has the Carpetright and Couristan comparison changed over the last 12 months?

3 findings
  • Carpetright was ahead of Couristan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carpetright’s share of searches among stair runner brands worldwide moved from 13.2% to 6.1%, and its estimated monthly branded searches moved from 110K to 40.5K.
  • Across the 12 months ending September 2026, Couristan’s share of searches among stair runner brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for stair runner brands worldwide in September 2026?

1 change

  1. In September 2026, Carpetright lost share of searches among stair runner brands worldwide, from 7.3% to 6.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carpetright’s and Couristan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carpetright

1 branded search term

  • carpetright

Couristan

1 branded search term

  • couristan

How the Brand Demand Index is measured

Other head-to-heads among stair runner brands

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