Brandwave

Carhartt WIP vs Hard Yakka:Which is searched more?

In August 2026, Carhartt WIP had more branded searches than Hard Yakka among workwear brands worldwide. Carhartt WIP was estimated to have 2.7M branded searches compared to Hard Yakka’s 18.1K, and held a 98.7% Share of Search versus Hard Yakka’s 0.65%. These are worldwide searches for English-language branded terms.

Share of Search among workwear brands worldwide in August 2026Which is more popular in search, Carhartt WIP or Hard Yakka?
Carhartt WIP98.7%2.7M searches
vs
Hard Yakka0.65%18.1K searches
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Which is more popular in search, Carhartt WIP or Hard Yakka?

Compare the workwear brands tradespeople buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carhartt WIP and Hard Yakka among workwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Hard Yakka. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPHard Yakka
Oct 202598.9%0.37%
Nov 202599.4%0.26%
Dec 202599.5%0.17%
Jan 202699.3%0.3%
Feb 202699%0.45%
Mar 202698.9%0.55%
Apr 202698.7%0.65%
May 202698.5%0.77%
Jun 202698.5%0.8%
Jul 202698.7%0.63%
Aug 202698.7%0.65%
Sep 2026——

How has the Carhartt WIP and Hard Yakka comparison changed over the last 12 months?

  • Carhartt WIP was ahead of Hard Yakka in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among workwear brands worldwide moved from 98.9% to 98.7%, and its estimated monthly branded searches moved from 4.8M to 2.7M.
  • Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among workwear brands worldwide moved from 0.37% to 0.65%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for workwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Carhartt WIP worldwide fell 43.4% over 11 measured months, from 4.8M to 2.7M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Carhartt WIP’s and Hard Yakka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carhartt WIP

3 branded search terms

  • carhartt
  • carhartt wip
  • carharttwip

Hard Yakka

1 branded search term

  • hardyakka

How the Brand Demand Index is measured

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