Capterra vs Referral Factory:Which is searched more?
In September 2026, Capterra had more branded searches than Referral Factory among brand advocacy platforms worldwide. Capterra had about 40,500 branded searches, while Referral Factory had 880. Capterra made up 6.7% of all brand advocacy platform searches we track, and Referral Factory accounted for 0.15%. These are worldwide searches for English-language branded terms.
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Is Capterra or Referral Factory more popular in search?
Compare the platforms used to turn customers into advocates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Capterra, Referral Factory. The figures are in the table below the chart.
View monthly share of searches table
| Month | G2 | Birdeye | Capterra | Yotpo | TrustRadius | Extole | DSMN8 | Referral Rock | Referral Factory | UserEvidence | Influitive |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 11.7% | 7.8% | 5.2% | 1% | 0.37% | 0.19% | 0.37% | 0.31% | 0.14% | 0.17% |
| Nov 2025 | 70.7% | 13.9% | 7.6% | 5.1% | 1% | 0.37% | 0.23% | 0.37% | 0.37% | 0.17% | 0.17% |
| Dec 2025 | 72.7% | 11.7% | 7.8% | 5.2% | 1% | 0.31% | 0.21% | 0.31% | 0.31% | 0.14% | 0.17% |
| Jan 2026 | 69.4% | 13.6% | 9.1% | 5% | 1.2% | 0.36% | 0.29% | 0.36% | 0.36% | 0.16% | 0.16% |
| Feb 2026 | 66.5% | 15.8% | 8.7% | 5.8% | 1.4% | 0.42% | 0.34% | 0.34% | 0.34% | 0.19% | 0.19% |
| Mar 2026 | 64.1% | 23% | 6.9% | 3.8% | 0.92% | 0.27% | 0.27% | 0.22% | 0.22% | 0.15% | 0.12% |
| Apr 2026 | 75.3% | 9.9% | 8.1% | 4.4% | 1.1% | 0.32% | 0.2% | 0.2% | 0.26% | 0.14% | 0.12% |
| May 2026 | 77.6% | 10.2% | 6.8% | 3.7% | 0.74% | 0.22% | 0.17% | 0.17% | 0.22% | 0.1% | 0.1% |
| Jun 2026 | 78.9% | 8.5% | 7% | 3.8% | 0.76% | 0.22% | 0.22% | 0.17% | 0.17% | 0.12% | 0.1% |
| Jul 2026 | 78.8% | 8.5% | 7% | 3.8% | 0.93% | 0.28% | 0.17% | 0.17% | 0.17% | 0.1% | 0.1% |
| Aug 2026 | 77.1% | 10.2% | 6.8% | 3.7% | 1.1% | 0.27% | 0.21% | 0.21% | 0.21% | 0.12% | 0.1% |
| Sep 2026 | 76.1% | 12.3% | 6.7% | 3% | 0.9% | 0.27% | 0.22% | 0.17% | 0.15% | 0.1% | 0.08% |
How has the Capterra and Referral Factory comparison changed over the last 12 months?
3 findings
- Capterra was ahead of Referral Factory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capterra’s share of searches among brand advocacy platforms worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Referral Factory’s share of searches among brand advocacy platforms worldwide moved from 0.31% to 0.15%, and its estimated monthly branded searches moved from 1.6K to 880.
How did search popularity change for brand advocacy platforms worldwide in September 2026?
1 change
In September 2026, Referral Factory fell from 8th to 9th among brand advocacy platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capterra’s and Referral Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capterra
1 branded search term
- capterra
Referral Factory
1 branded search term
- referral factory
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