Cape Cod vs Miss Vickie's:Which is more popular?
In October 2026, Miss Vickie's had more branded searches than Cape Cod among potato chip brands worldwide. Miss Vickie's had about 40,500 branded searches, while Cape Cod had 27,100. Miss Vickie's made up 2.6% of all potato chip brand searches we track, and Cape Cod accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Miss Vickie's appeared in four of the five answers and Cape Cod in three. Cape Cod and Miss Vickie's were each mentioned first in two of the four answers that named either.
Who do people search for more?
Miss Vickie's, about 49% more searches than Cape Cod
Who does AI mention more?
Miss Vickie's, mentioned in 4 of 5 answers, Cape Cod in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miss Vickie's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cape Cod was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cape Cod and Miss Vickie's were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kettle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lay's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ruffles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Miss Vickie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cape Cod3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pringles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boulder Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Utz2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herr's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walkers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chips should I buy?”
Asked ChatGPT
“What are the best potato chip brands?”
Asked ChatGPT
“What are the best kettle-cooked chips?”
Searched Google, AI Overview
“potato chips”
Searched Google, AI Overview
“potato chip brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Cape Cod or Miss Vickie's more popular in search?
This chart shows how often people search Google for Cape Cod and Miss Vickie's by name. Each line represents a brand's share of searches for all 11 potato chip brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Miss Vickie's, Cape Cod. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Lay's | Kettle | Ruffles | Walkers | Miss Vickie's | Boulder Canyon | Cape Cod | Utz | Herr's | Tyrrells |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.5% | 18.1% | 5.4% | 3.6% | 2.9% | 2.9% | 2% | 1.6% | 1.6% | 1.1% | 1.3% |
| Dec 2025 | 57.5% | 20.6% | 5.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.6% | 1.6% | 1% | 1.6% |
| Jan 2026 | 54.8% | 19.7% | 4.9% | 3.3% | 6% | 2.7% | 2.7% | 2.2% | 1.5% | 0.99% | 1.2% |
| Feb 2026 | 51.8% | 24.6% | 4.7% | 3.1% | 5.7% | 2.5% | 2.1% | 2.1% | 1.4% | 0.93% | 1.1% |
| Mar 2026 | 53.4% | 20.8% | 4.8% | 3.2% | 3.2% | 3.2% | 2.6% | 2.1% | 3.9% | 1.2% | 1.4% |
| Apr 2026 | 56% | 20.8% | 5% | 3.4% | 2.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.2% | 1.2% |
| May 2026 | 55.7% | 20.8% | 5% | 3.4% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1% | 1.2% |
| Jun 2026 | 54.2% | 23.1% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% | 0.98% | 0.98% |
| Jul 2026 | 55.5% | 20.7% | 5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.2% | 1% |
| Aug 2026 | 54.9% | 19.7% | 6% | 3.3% | 2.7% | 3.3% | 3.3% | 2.2% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | 57.3% | 19.9% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.9% | 1.9% | 1.3% | 1.3% |
| Oct 2026 | 53.8% | 22.3% | 5.9% | 4% | 3.2% | 2.6% | 2.2% | 1.8% | 1.8% | 1.2% | 1.2% |
How has branded search for Cape Cod and Miss Vickie's changed worldwide over the last 12 months?
3 findings
- Miss Vickie's was ahead of Cape Cod in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Cape Cod’s share of searches among potato chip brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending October 2026, Miss Vickie's’ share of searches among potato chip brands worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for potato chip brands worldwide in October 2026?
2 changes
In October 2026, Miss Vickie's fell from 5th to 6th among potato chip brands worldwide.
Estimated monthly branded searches for Cape Cod worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in October 2026.
How are Cape Cod’s and Miss Vickie's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cape Cod’s and Miss Vickie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cape Cod
1 branded search term
- cape cod chips
Miss Vickie's
1 branded search term
- miss vickies
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