Butter Payments vs FlexPay:Which is more popular by branded search?
In August 2026, Butter Payments had more branded searches than FlexPay among subscription payment recovery platforms worldwide. Butter Payments was estimated to have 410 branded searches compared to FlexPay’s 20, and held a 39.4% Share of Search versus FlexPay’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Butter Payments or FlexPay?
Compare services and tools used to recover failed subscription payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Butter Payments, FlexPay. The figures are in the table below the chart.
View monthly share of search table
| Month | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 55.4% | 8.4% | 5.4% | 1.2% |
| Nov 2025 | 37% | 46.7% | 9.6% | 5.2% | 1.5% |
| Dec 2025 | 44.1% | 37.8% | 14.4% | 1.8% | 1.8% |
| Jan 2026 | 45.5% | 38.6% | 12.1% | 2.3% | 1.5% |
| Feb 2026 | 50.7% | 35.4% | 11.1% | 1.4% | 1.4% |
| Mar 2026 | 45.7% | 38.9% | 12.3% | 1.9% | 1.2% |
| Apr 2026 | 47.3% | 38.8% | 10.9% | 1.6% | 1.6% |
| May 2026 | 54.5% | 30.9% | 11.8% | 0.91% | 1.8% |
| Jun 2026 | 50.5% | 34.3% | 12.1% | 1% | 2% |
| Jul 2026 | 50% | 34.7% | 13.3% | 1% | 1% |
| Aug 2026 | 47.1% | 39.4% | 10.6% | 1.9% | 0.96% |
| Sep 2026 | — | — | — | — | — |
How has the Butter Payments and FlexPay comparison changed over the last 12 months?
3 findings
- Butter Payments was ahead of FlexPay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide moved from 55.4% to 39.4%, and its estimated monthly branded searches moved from 920 to 410.
- Across the 11 months ending August 2026, FlexPay’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 5.4% to 1.9%, and its estimated monthly branded searches moved from 90 to 20.
How did search popularity change for subscription payment recovery platforms worldwide in August 2026?
2 changes
In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%.
In August 2026, FlexPay gained estimated Share of Search among subscription payment recovery platforms worldwide, from 1% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Butter Payments’ and FlexPay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Butter Payments
2 branded search terms
- butter payments
- butterpayments
FlexPay
1 branded search term
- flexpay io
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.