Butter Payments vs Churn Buster:Which is more popular by branded search?
In August 2026, Churn Buster had more branded searches than Butter Payments among subscription payment recovery platforms worldwide. Churn Buster was estimated to have 490 branded searches compared to Butter Payments’ 410, and held a 47.1% Share of Search versus Butter Payments’ 39.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Butter Payments or Churn Buster?
Compare services and tools used to recover failed subscription payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Churn Buster, Butter Payments. The figures are in the table below the chart.
View monthly share of search table
| Month | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 55.4% | 8.4% | 5.4% | 1.2% |
| Nov 2025 | 37% | 46.7% | 9.6% | 5.2% | 1.5% |
| Dec 2025 | 44.1% | 37.8% | 14.4% | 1.8% | 1.8% |
| Jan 2026 | 45.5% | 38.6% | 12.1% | 2.3% | 1.5% |
| Feb 2026 | 50.7% | 35.4% | 11.1% | 1.4% | 1.4% |
| Mar 2026 | 45.7% | 38.9% | 12.3% | 1.9% | 1.2% |
| Apr 2026 | 47.3% | 38.8% | 10.9% | 1.6% | 1.6% |
| May 2026 | 54.5% | 30.9% | 11.8% | 0.91% | 1.8% |
| Jun 2026 | 50.5% | 34.3% | 12.1% | 1% | 2% |
| Jul 2026 | 50% | 34.7% | 13.3% | 1% | 1% |
| Aug 2026 | 47.1% | 39.4% | 10.6% | 1.9% | 0.96% |
| Sep 2026 | — | — | — | — | — |
How has the Butter Payments and Churn Buster comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Churn Buster took it in December 2025.
- Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide moved from 55.4% to 39.4%, and its estimated monthly branded searches moved from 920 to 410.
- Across the 11 months ending August 2026, Churn Buster’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 29.5% to 47.1%, and its estimated monthly branded searches held steady at 490.
How did search popularity change for subscription payment recovery platforms worldwide in August 2026?
2 changes

In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%.

In August 2026, Churn Buster lost estimated Share of Search among subscription payment recovery platforms worldwide, from 50% to 47.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Butter Payments’ and Churn Buster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Butter Payments
2 branded search terms
- butter payments
- butterpayments
Churn Buster
3 branded search terms
- churn buster
- churnbuster
- churnbuster io

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