Bupa vs Kaiser Permanente:Which is more popular?
In September 2026, Kaiser Permanente had more branded searches than Bupa among health insurance brands worldwide. Kaiser Permanente had about 1 million branded searches, while Bupa had 3,600. Kaiser Permanente made up 22.3% of all health insurance brand searches we track, and Bupa accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about health insurance brands, Kaiser Permanente appeared in three of the five answers and Bupa in none.
Who do people search for more?
Kaiser Permanente, about 278 searches for every 1 for Bupa
Who does AI mention more?
Kaiser Permanente, mentioned in 3 of 5 answers, Bupa in 0
Who does AI recommend more?
Kaiser Permanente, the only one of the two named
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Top health insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaiser Permanente was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bupa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blue Cross Blue Shield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kaiser Permanente3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UnitedHealthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aetna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oscar Health2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cigna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Humana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about health insurance brands
5 answers
Asked ChatGPT
“Which health insurance brand should I use?”
Asked ChatGPT
“What are the best health insurance brands?”
Asked ChatGPT
“What's the best health insurance brand for employee benefits?”
Searched Google, AI Overview
“best health insurance”
Searched Google, AI Overview
“group health insurance”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bupa or Kaiser Permanente more popular in search?
This chart shows how often people search Google for Bupa and Kaiser Permanente by name. Each line represents a brand's share of searches for all nine health insurance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kaiser Permanente, Bupa. The figures are in the table below the chart.
View monthly share of searches table
| Month | AXA | UnitedHealthcare | Kaiser Permanente | Blue Cross Blue Shield | Aetna | Oscar Health | Cigna | Humana | Bupa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 18% | 26.8% | 21.9% | 2.4% | 2% | 1.3% | 0.73% | 0.06% |
| Nov 2025 | 29.1% | 16.1% | 29.1% | 19.7% | 2.2% | 2.2% | 0.97% | 0.65% | 0.07% |
| Dec 2025 | 29% | 16% | 29% | 19.6% | 2.2% | 2.6% | 0.96% | 0.64% | 0.07% |
| Jan 2026 | 29.5% | 16.2% | 24% | 24% | 2.2% | 2.7% | 0.8% | 0.65% | 0.07% |
| Feb 2026 | 27.9% | 15.4% | 27.9% | 22.8% | 2.1% | 2.5% | 0.76% | 0.62% | 0.08% |
| Mar 2026 | 32.2% | 14.5% | 26.2% | 21.5% | 1.9% | 2.4% | 0.71% | 0.58% | 0.08% |
| Apr 2026 | 28.8% | 13% | 28.8% | 23.6% | 1.7% | 2.6% | 0.78% | 0.52% | 0.07% |
| May 2026 | 32% | 14.4% | 26.2% | 21.6% | 1.9% | 2.4% | 0.87% | 0.58% | 0.08% |
| Jun 2026 | 29.7% | 20% | 24.4% | 20% | 2.2% | 2.2% | 0.81% | 0.54% | 0.07% |
| Jul 2026 | 29.8% | 20.1% | 24.4% | 20.1% | 2.2% | 2.2% | 0.66% | 0.54% | 0.07% |
| Aug 2026 | 27.1% | 27.1% | 22.2% | 18.3% | 2% | 2% | 0.74% | 0.49% | 0.06% |
| Sep 2026 | 27.2% | 27.2% | 22.3% | 18.3% | 2% | 1.6% | 0.74% | 0.49% | 0.08% |
How has the Bupa and Kaiser Permanente comparison changed over the last 12 months?
3 findings
- Kaiser Permanente was ahead of Bupa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bupa’s share of searches among health insurance brands worldwide moved from 0.06% to 0.08%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Kaiser Permanente’s share of searches among health insurance brands worldwide moved from 26.8% to 22.3%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for health insurance brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Kaiser Permanente worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bupa’s and Kaiser Permanente’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa
1 branded search term
- bupa health
Kaiser Permanente
1 branded search term
- kaiser permanente
Other head-to-heads among health insurance brands
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