Brandwave

Budweiser vs Tui:Which is more popular?

In September 2026, Budweiser had more branded searches than Tui among beer brands worldwide. Budweiser had about 450,000 branded searches, while Tui had 2,900. Budweiser made up 23.7% of all beer brand searches we track, and Tui accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about beer brands, Budweiser appeared in two of the five answers and Tui in none.

Among beer brands worldwide in September 2026

Who do people search for more?

Budweiser, about 155 searches for every 1 for Tui

Budweiser 450K searchesTui 2.9K searches

Who does AI mention more?

Budweiser, mentioned in 2 of 5 answers, Tui in 0

Budweiser in 2 of 5Tui in 0 of 5

Who does AI recommend more?

Budweiser, the only one of the two named

Budweiser first in 2Tui never named

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Budweiser was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tui did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modelo Especial1st
  2. Corona2nd
  3. Heineken3rd
  4. Guinness4th
  5. Budweiser5th
  6. Asahi6th
  7. Tui–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modelo Especial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heineken3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Budweiser2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Budweiser or Tui more popular in search?

This chart shows how often people search Google for Budweiser and Tui by name. Each line represents a brand's share of searches for all seven beer brands we track, month by month, from English-language searches worldwide.

Budweiser and Tui among beer brands worldwide, by month

Share of searches by month for Budweiser, Tui. The figures are in the table below the chart.

View monthly share of searches table
MonthHeinekenBudweiserCoronaGuinnessAsahiModelo EspecialTui
Oct 202543.4%23.9%13.9%10.7%5.9%2.1%0.13%
Nov 202541.2%27.5%15.3%8.3%5.5%2%0.15%
Dec 202543.1%29%13.8%7.1%4.7%2.1%0.16%
Jan 202642.9%28.7%14.3%7%4.7%2.1%0.15%
Feb 202643.2%28.9%13.7%7.1%4.8%2.1%0.13%
Mar 202639.5%26.4%15.4%11.8%4.3%2.4%0.14%
Apr 202640.8%27.3%16.7%8.2%4.5%2.5%0.14%
May 202641.6%28%16.3%6.9%4.6%2.5%0.1%
Jun 202637.1%30.3%17.6%6.1%6.1%2.7%0.11%
Jul 202639.8%26.6%18.9%6.5%4.4%3.6%0.12%
Aug 202638.9%26%18.5%7.8%5.2%3.5%0.11%
Sep 202643.3%23.7%16.8%7.1%5.8%3.2%0.15%

How has the Budweiser and Tui comparison changed over the last 12 months?

3 findings
  • Budweiser was ahead of Tui in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Budweiser’s share of searches among beer brands worldwide moved from 23.9% to 23.7%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Tui’s share of searches among beer brands worldwide moved from 0.13% to 0.15%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for beer brands worldwide in September 2026?

1 change
  1. In September 2026, Budweiser lost share of searches among beer brands worldwide, from 26% to 23.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Budweiser’s and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Budweiser

1 branded search term

  • budweiser

Tui

1 branded search term

  • beer tui

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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