Brandwave

Bryton vs Hammerhead:Which is searched more?

In September 2026, Bryton had more branded searches than Hammerhead among GPS cycling computer brands worldwide. Bryton was estimated to have 23.8K branded searches compared to Hammerhead’s 15.5K, and held a 0.64% Share of Search versus Hammerhead’s 0.42%. These are worldwide searches for English-language branded terms.

Share of Search among GPS cycling computer brands worldwide in September 2026Which is more popular in search, Bryton or Hammerhead?
Bryton0.64%23.8K searches
vs
Hammerhead0.42%15.5K searches
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Which is more popular in search, Bryton or Hammerhead?

Compare brands that offer GPS computers for cycling. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bryton and Hammerhead among GPS cycling computer brands worldwide, by month

Share of Search by month for Bryton, Hammerhead. The figures are in the table below the chart.

View monthly share of search table
MonthGarminWahooiGPSPORTLezyneBrytonMageneHammerhead
Oct 202592.1%3.4%1.3%1.1%0.93%0.74%0.42%
Nov 202592.7%3.3%1.3%0.9%0.76%0.61%0.34%
Dec 202593.7%2.8%1.1%0.82%0.64%0.5%0.35%
Jan 202693.5%2.8%1.4%0.62%0.64%0.76%0.29%
Feb 202693.8%2.4%1.4%0.72%0.78%0.62%0.35%
Mar 202693.5%1.9%1.6%0.8%0.78%0.91%0.51%
Apr 202692.9%2%2%0.75%0.96%0.9%0.51%
May 202692.9%1.9%2%0.74%0.95%0.9%0.62%
Jun 202693.5%1.7%2%0.73%0.79%0.75%0.51%
Jul 202693.2%2%2%0.75%0.78%0.75%0.51%
Aug 202693.9%1.9%1.7%0.78%0.65%0.62%0.42%
Sep 202692.9%2.5%2%0.93%0.64%0.62%0.42%

How has the Bryton and Hammerhead comparison changed over the last 12 months?

  • Bryton was ahead of Hammerhead in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bryton’s estimated Share of Search among GPS cycling computer brands worldwide moved from 0.93% to 0.64%, and its estimated monthly branded searches moved from 28.4K to 23.8K.
  • Across the 12 months ending September 2026, Hammerhead’s estimated Share of Search among GPS cycling computer brands worldwide held steady at 0.42%, and its estimated monthly branded searches moved from 12.7K to 15.5K.

How did search popularity change for GPS cycling computer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hammerhead worldwide rose 22.2% over 12 measured months, from 12.7K to 15.5K in September 2026.

  2. Estimated monthly branded searches for Bryton worldwide fell 16.2% over 12 measured months, from 28.4K to 23.8K in September 2026.

Other head-to-heads among GPS cycling computer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bryton’s and Hammerhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bryton

2 branded search terms

  • bryton
  • bryton bike computers

Hammerhead

3 branded search terms

  • hammerhead cycling computer
  • hammerhead io
  • hammerhead karoo

How the Brand Demand Index is measured

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