Browning vs Sitka:Which is searched more?
In September 2026, Sitka had more branded searches than Browning among hunting gear brands worldwide. Sitka was estimated to have 6.6K branded searches compared to Browning’s 4.4K, and held a 0.27% Share of Search versus Browning’s 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Browning or Sitka?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sitka, Browning. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Bass Pro | Remington | Sitka | Browning |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 13% | 7.1% | 0.29% | 0.35% | 0.19% |
| Nov 2025 | 80.9% | 10.9% | 7.3% | 0.24% | 0.54% | 0.16% |
| Dec 2025 | 85.3% | 7.7% | 6.3% | 0.25% | 0.38% | 0.14% |
| Jan 2026 | 85.3% | 7.7% | 6.3% | 0.31% | 0.31% | 0.21% |
| Feb 2026 | 85.3% | 7.7% | 6.3% | 0.31% | 0.21% | 0.21% |
| Mar 2026 | 83.9% | 6.2% | 9.2% | 0.3% | 0.2% | 0.2% |
| Apr 2026 | 82.7% | 7.5% | 9.1% | 0.37% | 0.24% | 0.2% |
| May 2026 | 81.4% | 8.9% | 8.9% | 0.36% | 0.16% | 0.2% |
| Jun 2026 | 82.7% | 7.5% | 9.1% | 0.37% | 0.16% | 0.2% |
| Jul 2026 | 81.4% | 8.9% | 8.9% | 0.36% | 0.16% | 0.2% |
| Aug 2026 | 79.8% | 10.7% | 8.8% | 0.35% | 0.19% | 0.19% |
| Sep 2026 | 75.7% | 15.2% | 8.3% | 0.33% | 0.27% | 0.18% |
How has the Browning and Sitka comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Browning took it in May 2026, Sitka took it in September 2026.
- Across the 12 months ending September 2026, Browning’s estimated Share of Search among hunting gear brands worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting gear brands worldwide moved from 0.35% to 0.27%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for hunting gear brands worldwide in September 2026?
2 changes
In September 2026, Sitka rose from 6th to 5th among hunting gear brands worldwide.
In September 2026, Browning fell from 5th to 6th among hunting gear brands worldwide.
Other head-to-heads among hunting gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Browning’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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