Bass Pro vs Kuiu:Which is searched more?
In September 2026, Kuiu had more branded searches than Bass Pro among hunting gear brands worldwide. Kuiu was estimated to have 368K branded searches compared to Bass Pro’s 201K, and held a 15.2% Share of Search versus Bass Pro’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bass Pro or Kuiu?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kuiu, Bass Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Bass Pro | Remington | Sitka | Browning |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 13% | 7.1% | 0.35% | 0.35% | 0.19% |
| Nov 2025 | 80.9% | 10.9% | 7.3% | 0.31% | 0.54% | 0.16% |
| Dec 2025 | 85.2% | 7.7% | 6.3% | 0.31% | 0.38% | 0.14% |
| Jan 2026 | 85.2% | 7.6% | 6.3% | 0.38% | 0.31% | 0.21% |
| Feb 2026 | 85.3% | 7.7% | 6.3% | 0.38% | 0.21% | 0.21% |
| Mar 2026 | 83.8% | 6.2% | 9.2% | 0.39% | 0.2% | 0.2% |
| Apr 2026 | 82.6% | 7.4% | 9.1% | 0.47% | 0.24% | 0.2% |
| May 2026 | 81.3% | 8.9% | 8.9% | 0.47% | 0.16% | 0.2% |
| Jun 2026 | 82.6% | 7.5% | 9.1% | 0.47% | 0.16% | 0.2% |
| Jul 2026 | 81.3% | 8.9% | 8.9% | 0.47% | 0.16% | 0.2% |
| Aug 2026 | 79.7% | 10.7% | 8.8% | 0.44% | 0.19% | 0.19% |
| Sep 2026 | 75.6% | 15.2% | 8.3% | 0.43% | 0.27% | 0.18% |
How has the Bass Pro and Kuiu comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bass Pro took it in March 2026, Kuiu took it in August 2026.
- Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands worldwide moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting gear brands worldwide moved from 13% to 15.2%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for hunting gear brands worldwide in September 2026?
2 changes
In September 2026, Kuiu gained estimated Share of Search among hunting gear brands worldwide, from 10.7% to 15.2%.
Bass Pro’s estimated Share of Search among hunting gear brands worldwide has lost ground for 3 months in a row, from 9.1% to 8.3% in September 2026.
Other head-to-heads among hunting gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Bass Pro’s and Kuiu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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