Briggs & Riley vs Monos:Which is more popular?
In September 2026, Briggs & Riley and Monos were level in searches among luggage brands worldwide, with an estimated 110K versus 104K branded searches, at 2.9% and 2.7% of the total. When we asked ChatGPT and Google AI Overviews about luggage brands, Briggs & Riley appeared in all four answers and Monos in one. Briggs & Riley was mentioned before Monos in every answer.
Who do people search for more?
Briggs & Riley, about 6% more searches than Monos
Who does AI mention more?
Briggs & Riley, mentioned in every answer we collected
Who does AI recommend more?
Briggs & Riley, named ahead of Monos in every answer
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Top luggage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Briggs & Riley appeared in all four answers. Monos was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Briggs & Riley was listed before Monos in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Travelpro1st
Samsonite2nd- Briggs & Riley3rd
Away4th
Rimowa5th
Monos6th
American Tourister7th
July8th
Tumi9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsonite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Away4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Travelpro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Briggs & Riley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rimowa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- American Tourister3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tumi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monos1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- July1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about luggage brands
4 answers
Asked ChatGPT
“Which luggage brand should I buy?”
Asked ChatGPT
“What are the best luggage brands?”
Asked ChatGPT
“What's the best luggage brand for air travel?”
Searched Google, AI Overview
“best luggage brand”
Searched Google, AI Overview
“carry on luggage”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Briggs & Riley or Monos more popular in search?
This chart shows how often people search Google for Briggs & Riley and Monos by name. Each line represents a brand's share of searches for all nine luggage brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Briggs & Riley, Monos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | Rimowa | Tumi | American Tourister | Away | Travelpro | Briggs & Riley | Monos | July |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 30.4% | 18.2% | 7.5% | 5.5% | 3.8% | 2.3% | 2.9% | 1.5% |
| Nov 2025 | 31.6% | 23.4% | 17.4% | 7.1% | 7.8% | 4.2% | 3.2% | 3.7% | 1.7% |
| Dec 2025 | 29.1% | 26% | 19.3% | 6.4% | 7% | 4.2% | 2.9% | 3.4% | 1.5% |
| Jan 2026 | 30.1% | 28% | 17% | 8.4% | 5% | 4.1% | 2.5% | 3.6% | 1.3% |
| Feb 2026 | 31.2% | 23.1% | 20% | 6.9% | 5.8% | 3.8% | 2.5% | 4% | 2.7% |
| Mar 2026 | 28.7% | 25.8% | 18.7% | 7.8% | 6.5% | 4.3% | 2.8% | 3.7% | 1.8% |
| Apr 2026 | 28.9% | 26% | 18.8% | 7.8% | 6.7% | 4% | 2.9% | 3.3% | 1.5% |
| May 2026 | 29.3% | 24.9% | 18.5% | 7.5% | 7.7% | 4.2% | 2.7% | 3.4% | 1.8% |
| Jun 2026 | 29.8% | 25.4% | 18.4% | 7.6% | 6.7% | 4.5% | 2.8% | 3% | 1.8% |
| Jul 2026 | 32.4% | 23.9% | 17.7% | 8.8% | 6.3% | 3.9% | 2.6% | 2.6% | 1.7% |
| Aug 2026 | 32.4% | 23.9% | 18% | 8.8% | 5.4% | 3.9% | 3.2% | 2.7% | 1.7% |
| Sep 2026 | 29.5% | 26.3% | 19.4% | 7.9% | 5.7% | 3.9% | 2.9% | 2.7% | 1.7% |
How has the Briggs & Riley and Monos comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Briggs & Riley took it in July 2026.
- Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Monos’ share of searches among luggage brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 118K to 104K.
How did search popularity change for luggage brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Briggs & Riley worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Estimated monthly branded searches for Monos worldwide fell 11.6% over 12 measured months, from 118K to 104K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Briggs & Riley’s and Monos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Briggs & Riley
1 branded search term
- briggs and riley
Monos
4 branded search terms
- monos carry on
- monos hybrid
- monos luggage
- monos suitcase
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