Briggs & Riley vs July:Which is more popular?
In September 2026, Briggs & Riley had more branded searches than July among luggage brands worldwide. Briggs & Riley had about 110,000 branded searches, while July had 63,000. Briggs & Riley made up 2.9% of all luggage brand searches we track, and July accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about luggage brands, Briggs & Riley appeared in all four answers and July in one. Briggs & Riley was mentioned before July in every answer.
Who do people search for more?
Briggs & Riley, about 75% more searches than July
Who does AI mention more?
Briggs & Riley, mentioned in every answer we collected
Who does AI recommend more?
Briggs & Riley, named ahead of July in every answer
Follow Briggs & Riley vs July and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top luggage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Briggs & Riley appeared in all four answers. July was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Briggs & Riley was listed before July in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Travelpro1st
Samsonite2nd- Briggs & Riley3rd
Away4th
Rimowa5th
Monos6th
American Tourister7th
July8th
Tumi9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsonite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Away4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Travelpro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Briggs & Riley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rimowa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- American Tourister3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tumi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monos1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- July1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about luggage brands
4 answers
Asked ChatGPT
“Which luggage brand should I buy?”
Asked ChatGPT
“What are the best luggage brands?”
Asked ChatGPT
“What's the best luggage brand for air travel?”
Searched Google, AI Overview
“best luggage brand”
Searched Google, AI Overview
“carry on luggage”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Briggs & Riley or July more popular in search?
This chart shows how often people search Google for Briggs & Riley and July by name. Each line represents a brand's share of searches for all nine luggage brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Briggs & Riley, July. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | Rimowa | Tumi | American Tourister | Away | Travelpro | Briggs & Riley | Monos | July |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 30.4% | 18.2% | 7.5% | 5.5% | 3.8% | 2.3% | 2.9% | 1.5% |
| Nov 2025 | 31.6% | 23.4% | 17.4% | 7.1% | 7.8% | 4.2% | 3.2% | 3.7% | 1.7% |
| Dec 2025 | 29.1% | 26% | 19.3% | 6.4% | 7% | 4.2% | 2.9% | 3.4% | 1.5% |
| Jan 2026 | 30.1% | 28% | 17% | 8.4% | 5% | 4.1% | 2.5% | 3.6% | 1.3% |
| Feb 2026 | 31.2% | 23.1% | 20% | 6.9% | 5.8% | 3.8% | 2.5% | 4% | 2.7% |
| Mar 2026 | 28.7% | 25.8% | 18.7% | 7.8% | 6.5% | 4.3% | 2.8% | 3.7% | 1.8% |
| Apr 2026 | 28.9% | 26% | 18.8% | 7.8% | 6.7% | 4% | 2.9% | 3.3% | 1.5% |
| May 2026 | 29.3% | 24.9% | 18.5% | 7.5% | 7.7% | 4.2% | 2.7% | 3.4% | 1.8% |
| Jun 2026 | 29.8% | 25.4% | 18.4% | 7.6% | 6.7% | 4.5% | 2.8% | 3% | 1.8% |
| Jul 2026 | 32.4% | 23.9% | 17.7% | 8.8% | 6.3% | 3.9% | 2.6% | 2.6% | 1.7% |
| Aug 2026 | 32.4% | 23.9% | 18% | 8.8% | 5.4% | 3.9% | 3.2% | 2.7% | 1.7% |
| Sep 2026 | 29.5% | 26.3% | 19.4% | 7.9% | 5.7% | 3.9% | 2.9% | 2.7% | 1.7% |
How has the Briggs & Riley and July comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: July took it in February 2026, Briggs & Riley took it in March 2026.
- Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, July’s share of searches among luggage brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 58.9K to 63K.
How did search popularity change for luggage brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Briggs & Riley worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Briggs & Riley’s and July’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Briggs & Riley
1 branded search term
- briggs and riley
July
3 branded search terms
- july carry on
- july luggage
- july suitcase
Other head-to-heads among luggage brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.