Braze vs Firebase:Which is more popular by branded search?
In August 2026, Firebase had more branded searches than Braze among push notification services worldwide. Firebase was estimated to have 1.2M branded searches compared to Braze’s 95.1K, and held an 83.1% Share of Search versus Braze’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Braze or Firebase?
Compare the services that send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Firebase, Braze. The figures are in the table below the chart.
View monthly share of search table
| Month | Firebase | Braze | Pusher | OneSignal | Airship |
|---|---|---|---|---|---|
| Oct 2025 | 81.6% | 7.8% | 6.1% | 4.3% | 0.17% |
| Nov 2025 | 81.7% | 7.7% | 6.1% | 4.3% | 0.15% |
| Dec 2025 | 83.5% | 6.5% | 6.2% | 3.7% | 0.14% |
| Jan 2026 | 80.6% | 7.7% | 7.3% | 4.3% | 0.16% |
| Feb 2026 | 82.3% | 7.8% | 6.1% | 3.6% | 0.19% |
| Mar 2026 | 84.4% | 6.6% | 5.1% | 3.7% | 0.21% |
| Apr 2026 | 84.5% | 6.5% | 5.1% | 3.7% | 0.2% |
| May 2026 | 84.5% | 6.5% | 5.1% | 3.7% | 0.19% |
| Jun 2026 | 82.6% | 7.8% | 5% | 4.3% | 0.27% |
| Jul 2026 | 83% | 6.5% | 6.2% | 4.1% | 0.21% |
| Aug 2026 | 83.1% | 6.5% | 6.2% | 4.1% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Braze and Firebase comparison changed over the last 12 months?
3 findings
- Firebase was ahead of Braze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification services worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 116K to 95.1K.
- Across the 11 months ending August 2026, Firebase’s estimated Share of Search among push notification services worldwide moved from 81.6% to 83.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for push notification services worldwide in August 2026?
1 change
Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Braze’s and Firebase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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