Bovril vs OXO Stock:Which is more popular?
In September 2026, OXO Stock had more branded searches than Bovril among stock cubes worldwide. OXO Stock had about 11,200 branded searches, while Bovril had 1,300. OXO Stock made up 1.2% of all stock cube searches we track, and Bovril accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about stock cubes, OXO Stock appeared in one of the four answers and Bovril in none.
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Top stock cubes in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, OXO Stock was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bovril did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Knorr3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maggi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
OXO Stock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Campbell's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bovril0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Massel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about stock cubes
4 answers
Asked ChatGPT
“Which stock cube should I buy?”
Asked ChatGPT
“What are the best stock cube brands?”
Asked ChatGPT
“What's the best stock cube for everyday cooking?”
Searched Google, AI Overview
“stock cubes”
Searched Google, AI Overview
“chicken stock cubes”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bovril or OXO Stock more popular in search?
This chart shows how often people search Google for Bovril and OXO Stock by name. Each line represents a brand's share of searches for all six stock cubes we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO Stock, Bovril. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Knorr | OXO Stock | Bovril | Massel |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 44.3% | 14.5% | 1.2% | 0.26% | 0.04% |
| Nov 2025 | 17.8% | 54.4% | 26.6% | 0.98% | 0.14% | 0.02% |
| Dec 2025 | 34.5% | 51.3% | 12.7% | 1.3% | 0.23% | 0.03% |
| Jan 2026 | 45.8% | 38.7% | 13.7% | 1.4% | 0.29% | 0.04% |
| Feb 2026 | 43.4% | 42% | 13% | 1.3% | 0.28% | 0.04% |
| Mar 2026 | 47.3% | 37.4% | 14.2% | 1% | 0.14% | 0.04% |
| Apr 2026 | 44.5% | 40.7% | 13.3% | 1.4% | 0.16% | 0.05% |
| May 2026 | 49.6% | 37.1% | 12.1% | 1% | 0.11% | 0.07% |
| Jun 2026 | 45.6% | 39.6% | 13.6% | 0.96% | 0.16% | 0.07% |
| Jul 2026 | 45.5% | 39.6% | 13.6% | 1.1% | 0.12% | 0.07% |
| Aug 2026 | 50.4% | 35.8% | 12.3% | 1.2% | 0.15% | 0.05% |
| Sep 2026 | 48.4% | 38.3% | 11.8% | 1.2% | 0.14% | 0.05% |
How has the Bovril and OXO Stock comparison changed over the last 12 months?
3 findings
- OXO Stock was ahead of Bovril in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bovril’s share of searches among stock cubes worldwide moved from 0.26% to 0.14%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 12 months ending September 2026, OXO Stock’s share of searches among stock cubes worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 11.5K to 11.2K.
How did search popularity change for stock cubes worldwide in September 2026?
1 change
Estimated monthly branded searches for Bovril worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bovril’s and OXO Stock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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