Brandwave

How popular isOXO Stock?

In September 2026, people searched for OXO Stock by name about 11,200 times worldwide, about the same as the previous year. These searches made up 1.2% of all global stock cube searches, placing OXO Stock fourth out of six cubes. When we asked both ChatGPT and Google AI Overviews about stock cubes, OXO Stock appeared in one of the four answers.

Search and AI answers in September 2026

OXO Stock is the fourth most searched of 6 competitors.

  1. MaggiShare of searches 48.4%Mentioned in 1 of 4 AI answers
  2. Campbell'sShare of searches 38.3%Mentioned in 0 of 4 AI answers
  3. KnorrShare of searches 11.8%Mentioned in 3 of 4 AI answers
  4. OXO StockShare of searches 1.2%Mentioned in 1 of 4 AI answers
  5. BovrilShare of searches 0.14%Mentioned in 0 of 4 AI answers

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Top stock cubes in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OXO Stock was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knorr3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maggi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OXO Stock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Campbell's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bovril0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Massel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stock cubes

4 answers

  • Asked ChatGPT

    “Which stock cube should I buy?”

    1. 1Knorr

  • Asked ChatGPT

    “What are the best stock cube brands?”

    1. 1Knorr
    2. 2OXO Stock
    3. 3Maggi

  • Asked ChatGPT

    “What's the best stock cube for everyday cooking?”

    1. 1Knorr

  • Searched Google, AI Overview

    “stock cubes”

    1. Searched Google, AI Overview

      “chicken stock cubes”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which stock cubes compete with OXO Stock?

    OXO Stock against stock cubes worldwide, by month

    Share of searches by month for Maggi, Campbell's, Knorr, OXO Stock. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMaggiCampbell'sKnorrOXO StockBovrilMassel
    Oct 202539.6%44.3%14.5%1.2%0.26%0.04%
    Nov 202517.8%54.4%26.6%0.98%0.14%0.02%
    Dec 202534.5%51.3%12.7%1.3%0.23%0.03%
    Jan 202645.8%38.7%13.7%1.4%0.29%0.04%
    Feb 202643.4%42%13%1.3%0.28%0.04%
    Mar 202647.3%37.4%14.2%1%0.14%0.04%
    Apr 202644.5%40.7%13.3%1.4%0.16%0.05%
    May 202649.6%37.1%12.1%1%0.11%0.07%
    Jun 202645.6%39.6%13.6%0.96%0.16%0.07%
    Jul 202645.5%39.6%13.6%1.1%0.12%0.07%
    Aug 202650.4%35.8%12.3%1.2%0.15%0.05%
    Sep 202648.4%38.3%11.8%1.2%0.14%0.05%

    1. 1.Maggi

      48.4%

      Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2 points.

    2. 2.Campbell's

      38.3%

      Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +2.5 points.

    3. 3.Knorr

      11.8%

      Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

    4. 4.OXO Stock

      1.2%

      Held 4th. 11.2K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Bovril

      0.14%

      Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Massel

      0.05%

      Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between OXO Stock and its closest rivals

    Every comparison with OXO Stock

    5 comparisons

    How has branded search demand for OXO Stock changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for OXO Stock worldwide held steady, from 11.5K to 11.2K.
    • Across the 12 months ending September 2026, OXO Stock’s share of searches among stock cubes worldwide held steady at 1.2%.

    How did search popularity change for stock cubes worldwide in September 2026?

    5 changes

    1. In September 2026, Campbell's gained share of searches among stock cubes worldwide, from 35.8% to 38.3%.

    2. In September 2026, Maggi lost share of searches among stock cubes worldwide, from 50.4% to 48.4%.

    3. Knorr’s share of searches among stock cubes worldwide has lost ground for 3 months in a row, from 13.6% to 11.8% in September 2026.

    4. Estimated monthly branded searches for Massel worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

    5. Estimated monthly branded searches for Bovril worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

    How are OXO Stock’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using OXO Stock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • oxo cubes
    • oxo soup
    • oxo stock cubes

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    How the Brand Demand Index is measured

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