Bovril vs Massel:Which is more popular by branded search?
In August 2026, Bovril had more branded searches than Massel among stock cubes worldwide. Bovril was estimated to have 1.3K branded searches compared to Massel’s 480, and held a 0.16% Share of Search versus Massel’s 0.06%. These are worldwide searches for English-language branded terms.
Follow Bovril vs Massel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bovril or Massel?
Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bovril, Massel. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Knorr | Bovril | Massel | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 37.3% | 16.7% | 0.3% | 0.05% | 0.03% |
| Nov 2025 | 26.8% | 32.8% | 40.1% | 0.21% | 0.02% | 0.02% |
| Dec 2025 | 45.6% | 37.3% | 16.7% | 0.3% | 0.04% | 0.04% |
| Jan 2026 | 53.9% | 29.5% | 16.2% | 0.35% | 0.05% | 0.07% |
| Feb 2026 | 50.6% | 33.8% | 15.1% | 0.33% | 0.04% | 0.04% |
| Mar 2026 | 54% | 29.5% | 16.2% | 0.16% | 0.05% | 0.03% |
| Apr 2026 | 50.7% | 33.9% | 15.2% | 0.18% | 0.05% | 0.04% |
| May 2026 | 55.7% | 30.4% | 13.6% | 0.12% | 0.07% | 0.04% |
| Jun 2026 | 50.7% | 33.9% | 15.1% | 0.18% | 0.08% | 0.04% |
| Jul 2026 | 50.7% | 33.9% | 15.2% | 0.14% | 0.08% | 0.04% |
| Aug 2026 | 55.7% | 30.4% | 13.6% | 0.16% | 0.06% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bovril and Massel comparison changed over the last 12 months?
3 findings
- Bovril was ahead of Massel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bovril’s estimated Share of Search among stock cubes worldwide moved from 0.3% to 0.16%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Massel’s estimated Share of Search among stock cubes worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for stock cubes worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bovril’s and Massel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.