Bounce Curl vs PATTERN Beauty:Which is more popular?
In October 2026, Bounce Curl had more branded searches than PATTERN Beauty among curly hair product brands worldwide. Bounce Curl had about 49,500 branded searches, while PATTERN Beauty had 27,100. Bounce Curl made up 13.7% of all curly hair product brand searches we track, and PATTERN Beauty accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about curly hair product brands, neither Bounce Curl nor PATTERN Beauty appeared in any of the four answers.
Who do people search for more?
Bounce Curl, about 83% more searches than PATTERN Beauty
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top curly hair product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Bounce Curl nor PATTERN Beauty showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about curly hair product brands
4 answers
Asked ChatGPT
“Which curly hair products should I use?”
Asked ChatGPT
“What are the best curly hair product brands?”
Asked ChatGPT
“What's the best curl cream for frizzy hair?”
Searched Google, AI Overview
“curly hair products”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best curly hair products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Bounce Curl or PATTERN Beauty more popular in search?
This chart shows how often people search Google for Bounce Curl and PATTERN Beauty by name. Each line represents a brand's share of searches for all 12 curly hair product brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bounce Curl, PATTERN Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cantu | Bounce Curl | Curlsmith | Ouidad | Not Your Mother's | PATTERN Beauty | DevaCurl | Kinky-Curly | Uncle Funky's Daughter | Briogeo | Jessicurl | Mielle |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.4% | 16.4% | 16.4% | 11% | 6% | 11% | 7.3% | 2.2% | 1.8% | 1.8% | 1.2% | 0.42% |
| Dec 2025 | 26% | 17.5% | 17.5% | 9.6% | 6.4% | 7.8% | 7.8% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jan 2026 | 28.7% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 2.1% | 1.1% | 0.5% |
| Feb 2026 | 29.5% | 16.2% | 16.2% | 10.9% | 6% | 7.3% | 7.3% | 2.2% | 1.4% | 1.4% | 1.2% | 0.51% |
| Mar 2026 | 26.4% | 17.8% | 14.5% | 11.9% | 6.5% | 7.9% | 7.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.46% |
| Apr 2026 | 28.8% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 1.7% | 1.2% | 0.5% |
| May 2026 | 34.5% | 12.7% | 15.5% | 10.4% | 6.9% | 5.7% | 6.9% | 2.5% | 1.7% | 1.7% | 1.1% | 0.49% |
| Jun 2026 | 30% | 13.5% | 16.5% | 11.1% | 7.4% | 6.1% | 7.4% | 2.7% | 1.8% | 1.8% | 1.2% | 0.52% |
| Jul 2026 | 28.5% | 12.8% | 15.7% | 10.5% | 7% | 10.5% | 7% | 2.6% | 1.7% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 28.7% | 12.9% | 15.8% | 10.6% | 8.6% | 8.6% | 7.1% | 2.6% | 1.7% | 1.4% | 1.4% | 0.63% |
| Sep 2026 | 31.1% | 14% | 14% | 11.4% | 7.7% | 7.7% | 6.3% | 2.8% | 1.9% | 1.5% | 1.2% | 0.54% |
| Oct 2026 | 30.5% | 13.7% | 13.7% | 11.2% | 9.2% | 7.5% | 6.2% | 2.7% | 1.8% | 1.5% | 1.2% | 0.53% |
How has branded search for Bounce Curl and PATTERN Beauty changed worldwide over the last 12 months?
3 findings
- Bounce Curl was ahead of PATTERN Beauty in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bounce Curl’s share of searches among curly hair product brands worldwide moved from 16.4% to 13.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending October 2026, PATTERN Beauty’s share of searches among curly hair product brands worldwide moved from 11% to 7.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for curly hair product brands worldwide in October 2026?
2 changes
PATTERN Beauty’s share of searches among curly hair product brands worldwide has lost ground for 3 months in a row, from 10.5% to 7.5% in October 2026.
Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
How are Bounce Curl’s and PATTERN Beauty’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bounce Curl’s and PATTERN Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bounce Curl
1 branded search term
- bounce curl
PATTERN Beauty
1 branded search term
- pattern beauty
Other head-to-heads among curly hair product brands
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