Brandwave

Bounce Curl vs Ouidad:Which is more popular?

In October 2026, Bounce Curl had more branded searches than Ouidad among curly hair product brands worldwide. Bounce Curl had about 49,500 branded searches, while Ouidad had 40,500. Bounce Curl made up 13.7% of all curly hair product brand searches we track, and Ouidad accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about curly hair product brands, Ouidad appeared in three of the four answers and Bounce Curl in none.

Among curly hair product brands worldwide in October 2026

Who do people search for more?

Bounce Curl, about 22% more searches than Ouidad

Bounce Curl 49.5K searchesOuidad 40.5K searches

Who does AI mention more?

Ouidad, mentioned in 3 of 4 answers, Bounce Curl in 0

Ouidad in 3 of 4Bounce Curl in 0 of 4

Who does AI recommend more?

Ouidad, the only one of the two named

Ouidad first in 3Bounce Curl never named

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Top curly hair product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ouidad was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bounce Curl did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ouidad1st
  2. Not Your Mother's2nd
  3. Curlsmith3rd
  4. Mielle4th
  5. Briogeo5th
  6. Cantu–
  7. Bounce Curl–
  8. PATTERN Beauty–
  9. DevaCurl–
  10. Kinky-Curly–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about curly hair product brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Bounce Curl or Ouidad more popular in search?

This chart shows how often people search Google for Bounce Curl and Ouidad by name. Each line represents a brand's share of searches for all 12 curly hair product brands we track, month by month, from English-language searches worldwide.

Bounce Curl and Ouidad among curly hair product brands worldwide, by month

Share of searches by month for Bounce Curl, Ouidad. The figures are in the table below the chart.

View monthly share of searches table
MonthCantuBounce CurlCurlsmithOuidadNot Your Mother'sPATTERN BeautyDevaCurlKinky-CurlyUncle Funky's DaughterBriogeoJessicurlMielle
Nov 202524.4%16.4%16.4%11%6%11%7.3%2.2%1.8%1.8%1.2%0.42%
Dec 202526%17.5%17.5%9.6%6.4%7.8%7.8%2.3%1.6%1.9%1%0.45%
Jan 202628.7%15.8%15.8%10.6%7.1%7.1%7.1%2.6%1.7%2.1%1.1%0.5%
Feb 202629.5%16.2%16.2%10.9%6%7.3%7.3%2.2%1.4%1.4%1.2%0.51%
Mar 202626.4%17.8%14.5%11.9%6.5%7.9%7.9%2.4%1.6%1.6%1.1%0.46%
Apr 202628.8%15.8%15.8%10.6%7.1%7.1%7.1%2.6%1.7%1.7%1.2%0.5%
May 202634.5%12.7%15.5%10.4%6.9%5.7%6.9%2.5%1.7%1.7%1.1%0.49%
Jun 202630%13.5%16.5%11.1%7.4%6.1%7.4%2.7%1.8%1.8%1.2%0.52%
Jul 202628.5%12.8%15.7%10.5%7%10.5%7%2.6%1.7%1.7%1.4%0.49%
Aug 202628.7%12.9%15.8%10.6%8.6%8.6%7.1%2.6%1.7%1.4%1.4%0.63%
Sep 202631.1%14%14%11.4%7.7%7.7%6.3%2.8%1.9%1.5%1.2%0.54%
Oct 202630.5%13.7%13.7%11.2%9.2%7.5%6.2%2.7%1.8%1.5%1.2%0.53%

How has branded search for Bounce Curl and Ouidad changed worldwide over the last 12 months?

3 findings

How did search popularity change for curly hair product brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

  2. Estimated monthly branded searches for Ouidad worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in October 2026.

How are Bounce Curl’s and Ouidad’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bounce Curl’s and Ouidad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bounce Curl

1 branded search term

  • bounce curl

Ouidad

1 branded search term

  • ouidad

How the Brand Demand Index is measured

Other head-to-heads among curly hair product brands

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