Bounce Curl vs Kinky-Curly:Which is more popular?
In October 2026, Bounce Curl had more branded searches than Kinky-Curly among curly hair product brands worldwide. Bounce Curl had about 49,500 branded searches, while Kinky-Curly had 9,900. Bounce Curl made up 13.7% of all curly hair product brand searches we track, and Kinky-Curly accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about curly hair product brands, Kinky-Curly appeared in one of the four answers and Bounce Curl in none.
Who do people search for more?
Bounce Curl, about 5 searches for every 1 for Kinky-Curly
Who does AI mention more?
Kinky-Curly, mentioned in 1 of 4 answers, Bounce Curl in 0
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Top curly hair product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kinky-Curly was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Bounce Curl did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about curly hair product brands
4 answers
Asked ChatGPT
“Which curly hair products should I use?”
Asked ChatGPT
“What are the best curly hair product brands?”
Asked ChatGPT
“What's the best curl cream for frizzy hair?”
Searched Google, AI Overview
“curly hair products”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best curly hair products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Bounce Curl or Kinky-Curly more popular in search?
This chart shows how often people search Google for Bounce Curl and Kinky-Curly by name. Each line represents a brand's share of searches for all 12 curly hair product brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bounce Curl, Kinky-Curly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cantu | Bounce Curl | Curlsmith | Ouidad | Not Your Mother's | PATTERN Beauty | DevaCurl | Kinky-Curly | Uncle Funky's Daughter | Briogeo | Jessicurl | Mielle |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.4% | 16.4% | 16.4% | 11% | 6% | 11% | 7.3% | 2.2% | 1.8% | 1.8% | 1.2% | 0.42% |
| Dec 2025 | 26% | 17.5% | 17.5% | 9.6% | 6.4% | 7.8% | 7.8% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jan 2026 | 28.7% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 2.1% | 1.1% | 0.5% |
| Feb 2026 | 29.5% | 16.2% | 16.2% | 10.9% | 6% | 7.3% | 7.3% | 2.2% | 1.4% | 1.4% | 1.2% | 0.51% |
| Mar 2026 | 26.4% | 17.8% | 14.5% | 11.9% | 6.5% | 7.9% | 7.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.46% |
| Apr 2026 | 28.8% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 1.7% | 1.2% | 0.5% |
| May 2026 | 34.5% | 12.7% | 15.5% | 10.4% | 6.9% | 5.7% | 6.9% | 2.5% | 1.7% | 1.7% | 1.1% | 0.49% |
| Jun 2026 | 30% | 13.5% | 16.5% | 11.1% | 7.4% | 6.1% | 7.4% | 2.7% | 1.8% | 1.8% | 1.2% | 0.52% |
| Jul 2026 | 28.5% | 12.8% | 15.7% | 10.5% | 7% | 10.5% | 7% | 2.6% | 1.7% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 28.7% | 12.9% | 15.8% | 10.6% | 8.6% | 8.6% | 7.1% | 2.6% | 1.7% | 1.4% | 1.4% | 0.63% |
| Sep 2026 | 31.1% | 14% | 14% | 11.4% | 7.7% | 7.7% | 6.3% | 2.8% | 1.9% | 1.5% | 1.2% | 0.54% |
| Oct 2026 | 30.5% | 13.7% | 13.7% | 11.2% | 9.2% | 7.5% | 6.2% | 2.7% | 1.8% | 1.5% | 1.2% | 0.53% |
How has branded search for Bounce Curl and Kinky-Curly changed worldwide over the last 12 months?
3 findings
- Bounce Curl was ahead of Kinky-Curly in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bounce Curl’s share of searches among curly hair product brands worldwide moved from 16.4% to 13.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending October 2026, Kinky-Curly’s share of searches among curly hair product brands worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for curly hair product brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
How are Bounce Curl’s and Kinky-Curly’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bounce Curl’s and Kinky-Curly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bounce Curl
1 branded search term
- bounce curl
Kinky-Curly
1 branded search term
- kinky curly
Other head-to-heads among curly hair product brands
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