Bounce Curl vs Curlsmith:Which is more popular?
In October 2026, Bounce Curl and Curlsmith were level in searches among curly hair product brands worldwide, with an estimated 49.5K branded searches each, at 13.7% of the total each. When we asked ChatGPT and Google AI Overviews about curly hair product brands, Curlsmith appeared in three of the four answers and Bounce Curl in none.
Who do people search for more?
Bounce Curl and Curlsmith are searched for about as often as each other.
Who does AI mention more?
Curlsmith, mentioned in 3 of 4 answers, Bounce Curl in 0
Who does AI recommend more?
Curlsmith, the only one of the two named
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Top curly hair product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Curlsmith was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bounce Curl did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Curlsmith3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ouidad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Not Your Mother's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Briogeo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mielle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kinky-Curly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cantu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bounce Curl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PATTERN Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DevaCurl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about curly hair product brands
4 answers
Asked ChatGPT
“Which curly hair products should I use?”
Asked ChatGPT
“What are the best curly hair product brands?”
Asked ChatGPT
“What's the best curl cream for frizzy hair?”
Searched Google, AI Overview
“curly hair products”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best curly hair products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Bounce Curl or Curlsmith more popular in search?
This chart shows how often people search Google for Bounce Curl and Curlsmith by name. Each line represents a brand's share of searches for all 12 curly hair product brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bounce Curl, Curlsmith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cantu | Bounce Curl | Curlsmith | Ouidad | Not Your Mother's | PATTERN Beauty | DevaCurl | Kinky-Curly | Uncle Funky's Daughter | Briogeo | Jessicurl | Mielle |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.4% | 16.4% | 16.4% | 11% | 6% | 11% | 7.3% | 2.2% | 1.8% | 1.8% | 1.2% | 0.42% |
| Dec 2025 | 26% | 17.5% | 17.5% | 9.6% | 6.4% | 7.8% | 7.8% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jan 2026 | 28.7% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 2.1% | 1.1% | 0.5% |
| Feb 2026 | 29.5% | 16.2% | 16.2% | 10.9% | 6% | 7.3% | 7.3% | 2.2% | 1.4% | 1.4% | 1.2% | 0.51% |
| Mar 2026 | 26.4% | 17.8% | 14.5% | 11.9% | 6.5% | 7.9% | 7.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.46% |
| Apr 2026 | 28.8% | 15.8% | 15.8% | 10.6% | 7.1% | 7.1% | 7.1% | 2.6% | 1.7% | 1.7% | 1.2% | 0.5% |
| May 2026 | 34.5% | 12.7% | 15.5% | 10.4% | 6.9% | 5.7% | 6.9% | 2.5% | 1.7% | 1.7% | 1.1% | 0.49% |
| Jun 2026 | 30% | 13.5% | 16.5% | 11.1% | 7.4% | 6.1% | 7.4% | 2.7% | 1.8% | 1.8% | 1.2% | 0.52% |
| Jul 2026 | 28.5% | 12.8% | 15.7% | 10.5% | 7% | 10.5% | 7% | 2.6% | 1.7% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 28.7% | 12.9% | 15.8% | 10.6% | 8.6% | 8.6% | 7.1% | 2.6% | 1.7% | 1.4% | 1.4% | 0.63% |
| Sep 2026 | 31.1% | 14% | 14% | 11.4% | 7.7% | 7.7% | 6.3% | 2.8% | 1.9% | 1.5% | 1.2% | 0.54% |
| Oct 2026 | 30.5% | 13.7% | 13.7% | 11.2% | 9.2% | 7.5% | 6.2% | 2.7% | 1.8% | 1.5% | 1.2% | 0.53% |
How has branded search for Bounce Curl and Curlsmith changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Curlsmith took it in May 2026.
- Across the 12 months ending October 2026, Bounce Curl’s share of searches among curly hair product brands worldwide moved from 16.4% to 13.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending October 2026, Curlsmith’s share of searches among curly hair product brands worldwide moved from 16.4% to 13.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for curly hair product brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
Estimated monthly branded searches for Curlsmith worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
How are Bounce Curl’s and Curlsmith’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bounce Curl’s and Curlsmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bounce Curl
1 branded search term
- bounce curl
Curlsmith
1 branded search term
- curlsmith
Other head-to-heads among curly hair product brands
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