Boulder Canyon vs Ruffles:Which is more popular?
In October 2026, Ruffles had more branded searches than Boulder Canyon among potato chip brands worldwide. Ruffles had about 60,500 branded searches, while Boulder Canyon had 33,100. Ruffles made up 4% of all potato chip brand searches we track, and Boulder Canyon accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Ruffles appeared in four of the five answers and Boulder Canyon in two. Ruffles was mentioned before Boulder Canyon in four out of five answers.
Who do people search for more?
Ruffles, about 83% more searches than Boulder Canyon
Who does AI mention more?
Ruffles, mentioned in 4 of 5 answers, Boulder Canyon in 2
Who does AI recommend more?
Ruffles, named ahead of Boulder Canyon in 4 of 5 answers
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruffles was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boulder Canyon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ruffles was listed before Boulder Canyon in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kettle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lay's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ruffles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miss Vickie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cape Cod3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pringles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boulder Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Utz2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herr's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walkers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chips should I buy?”
Asked ChatGPT
“What are the best potato chip brands?”
Asked ChatGPT
“What are the best kettle-cooked chips?”
Searched Google, AI Overview
“potato chips”
Searched Google, AI Overview
“potato chip brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Boulder Canyon or Ruffles more popular in search?
This chart shows how often people search Google for Boulder Canyon and Ruffles by name. Each line represents a brand's share of searches for all 11 potato chip brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffles, Boulder Canyon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Lay's | Kettle | Ruffles | Walkers | Miss Vickie's | Boulder Canyon | Cape Cod | Utz | Herr's | Tyrrells |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.5% | 18.1% | 5.4% | 3.6% | 2.9% | 2.9% | 2% | 1.6% | 1.6% | 1.1% | 1.3% |
| Dec 2025 | 57.5% | 20.6% | 5.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.6% | 1.6% | 1% | 1.6% |
| Jan 2026 | 54.8% | 19.7% | 4.9% | 3.3% | 6% | 2.7% | 2.7% | 2.2% | 1.5% | 0.99% | 1.2% |
| Feb 2026 | 51.8% | 24.6% | 4.7% | 3.1% | 5.7% | 2.5% | 2.1% | 2.1% | 1.4% | 0.93% | 1.1% |
| Mar 2026 | 53.4% | 20.8% | 4.8% | 3.2% | 3.2% | 3.2% | 2.6% | 2.1% | 3.9% | 1.2% | 1.4% |
| Apr 2026 | 56% | 20.8% | 5% | 3.4% | 2.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.2% | 1.2% |
| May 2026 | 55.7% | 20.8% | 5% | 3.4% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1% | 1.2% |
| Jun 2026 | 54.2% | 23.1% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% | 0.98% | 0.98% |
| Jul 2026 | 55.5% | 20.7% | 5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.2% | 1% |
| Aug 2026 | 54.9% | 19.7% | 6% | 3.3% | 2.7% | 3.3% | 3.3% | 2.2% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | 57.3% | 19.9% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.9% | 1.9% | 1.3% | 1.3% |
| Oct 2026 | 53.8% | 22.3% | 5.9% | 4% | 3.2% | 2.6% | 2.2% | 1.8% | 1.8% | 1.2% | 1.2% |
How has branded search for Boulder Canyon and Ruffles changed worldwide over the last 12 months?
3 findings
- Ruffles was ahead of Boulder Canyon in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Boulder Canyon’s share of searches among potato chip brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending October 2026, Ruffles’ share of searches among potato chip brands worldwide moved from 3.6% to 4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for potato chip brands worldwide in October 2026?
2 changes
In October 2026, Ruffles gained share of searches among potato chip brands worldwide, from 3.4% to 4%.
Estimated monthly branded searches for Boulder Canyon worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.
How are Boulder Canyon’s and Ruffles’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boulder Canyon’s and Ruffles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boulder Canyon
1 branded search term
- boulder canyon chips
Ruffles
1 branded search term
- ruffles chips
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