Brandwave

Boulder Canyon vs Cape Cod:Which is more popular?

In October 2026, Boulder Canyon had more branded searches than Cape Cod among potato chip brands worldwide. Boulder Canyon had about 33,100 branded searches, while Cape Cod had 27,100. Boulder Canyon made up 2.2% of all potato chip brand searches we track, and Cape Cod accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Cape Cod appeared in three of the five answers and Boulder Canyon in two. Cape Cod was mentioned before Boulder Canyon in every answer that named either.

Among potato chip brands worldwide in October 2026

Who do people search for more?

Boulder Canyon, about 22% more searches than Cape Cod

Boulder Canyon 33.1K searchesCape Cod 27.1K searches

Who does AI mention more?

Cape Cod, mentioned in 3 of 5 answers, Boulder Canyon in 2

Cape Cod in 3 of 5Boulder Canyon in 2 of 5

Who does AI recommend more?

Cape Cod, named ahead of Boulder Canyon in 3 of 3 answers

Cape Cod first in 3Boulder Canyon never first

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Top potato chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cape Cod was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Boulder Canyon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cape Cod was listed before Boulder Canyon in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kettle1st
  2. Miss Vickie's2nd
  3. Lay's3rd
  4. Ruffles4th
  5. Cape Cod5th
  6. Pringles6th
  7. Boulder Canyon7th
  8. Utz8th
  9. Herr's9th
  10. Walkers–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kettle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lay's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miss Vickie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cape Cod3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pringles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boulder Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Utz2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herr's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walkers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about potato chip brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Boulder Canyon or Cape Cod more popular in search?

This chart shows how often people search Google for Boulder Canyon and Cape Cod by name. Each line represents a brand's share of searches for all 11 potato chip brands we track, month by month, from English-language searches worldwide.

Boulder Canyon and Cape Cod among potato chip brands worldwide, by month

Share of searches by month for Boulder Canyon, Cape Cod. The figures are in the table below the chart.

View monthly share of searches table
MonthPringlesLay'sKettleRufflesWalkersMiss Vickie'sBoulder CanyonCape CodUtzHerr'sTyrrells
Nov 202559.5%18.1%5.4%3.6%2.9%2.9%2%1.6%1.6%1.1%1.3%
Dec 202557.5%20.6%5.2%3.5%2.8%2.8%1.9%1.6%1.6%1%1.6%
Jan 202654.8%19.7%4.9%3.3%6%2.7%2.7%2.2%1.5%0.99%1.2%
Feb 202651.8%24.6%4.7%3.1%5.7%2.5%2.1%2.1%1.4%0.93%1.1%
Mar 202653.4%20.8%4.8%3.2%3.2%3.2%2.6%2.1%3.9%1.2%1.4%
Apr 202656%20.8%5%3.4%2.8%2.8%2.8%2.3%1.8%1.2%1.2%
May 202655.7%20.8%5%3.4%3.4%2.7%2.7%2.2%1.8%1%1.2%
Jun 202654.2%23.1%4.9%3.3%3.3%2.7%2.7%2.2%1.8%0.98%0.98%
Jul 202655.5%20.7%5%3.3%3.3%2.7%2.7%2.2%2.2%1.2%1%
Aug 202654.9%19.7%6%3.3%2.7%3.3%3.3%2.2%2.2%1.2%1.2%
Sep 202657.3%19.9%5.1%3.4%2.8%2.8%2.3%1.9%1.9%1.3%1.3%
Oct 202653.8%22.3%5.9%4%3.2%2.6%2.2%1.8%1.8%1.2%1.2%

How has branded search for Boulder Canyon and Cape Cod changed worldwide over the last 12 months?

3 findings
  • Boulder Canyon was ahead of Cape Cod in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Boulder Canyon’s share of searches among potato chip brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending October 2026, Cape Cod’s share of searches among potato chip brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for potato chip brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Boulder Canyon worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.

  2. Estimated monthly branded searches for Cape Cod worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in October 2026.

How are Boulder Canyon’s and Cape Cod’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boulder Canyon’s and Cape Cod’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boulder Canyon

1 branded search term

  • boulder canyon chips

Cape Cod

1 branded search term

  • cape cod chips

How the Brand Demand Index is measured

Other head-to-heads among potato chip brands

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