Brandwave

Bosch vs iRobot:Which is searched more?

In September 2026, iRobot had more branded searches than Bosch among vacuum Bags brands worldwide. iRobot was estimated to have 646K branded searches compared to Bosch’s 169K, and held a 13.3% Share of Search versus Bosch’s 3.5%. These are worldwide searches for English-language branded terms.

Share of Search among vacuum Bags brands worldwide in September 2026Which is more popular in search, Bosch or iRobot?
Bosch3.5%169K searches
vs
iRobot13.3%646K searches

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Which is more popular in search, Bosch or iRobot?

Compare the vacuum bags brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and iRobot among vacuum Bags brands worldwide, by month

Share of Search by month for iRobot, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKarcherEurekaiRobotBISSELLHooverFestoolBosch
Oct 202529.1%17.4%13.1%14.1%9.9%6.6%5.8%4%
Nov 202534.2%16.4%10.3%16.1%9.5%6.2%4.6%2.6%
Dec 202525.3%15.1%11.3%26.8%7.6%6.8%4.1%2.9%
Jan 202629.7%17.7%13.3%14.3%8.8%7.9%4.9%3.4%
Feb 202626.7%20%14.7%13%10.1%7.2%5.4%3%
Mar 202627.2%25.8%12.2%10.7%9.5%6.1%5.5%3.1%
Apr 202628.1%25.9%12.6%11.1%8.3%6.3%4.6%3.2%
May 202629.5%22.3%13.2%12.7%7.6%6.6%4.8%3.3%
Jun 202631.9%19.8%14.3%11.3%7.9%5.9%5.2%3.6%
Jul 202627.5%21.1%15.2%13%8.4%6.5%4.5%3.8%
Aug 202630.7%18.7%13.8%11.2%10.3%7%4.1%4.2%
Sep 202630.8%15.3%13.8%13.3%11.3%7%5%3.5%

How has the Bosch and iRobot comparison changed over the last 12 months?

  • iRobot was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among vacuum Bags brands worldwide moved from 4% to 3.5%, and its estimated monthly branded searches moved from 205K to 169K.
  • Across the 12 months ending September 2026, iRobot’s estimated Share of Search among vacuum Bags brands worldwide moved from 14.1% to 13.3%, and its estimated monthly branded searches moved from 729K to 646K.

How did search popularity change for vacuum Bags brands worldwide in September 2026?

  1. In September 2026, Festool overtook Bosch to rank 7th among vacuum Bags brands worldwide, with 5% estimated Share of Search.

  2. In September 2026, iRobot gained estimated Share of Search among vacuum Bags brands worldwide, from 11.2% to 13.3%.

  3. In September 2026, Bosch lost estimated Share of Search among vacuum Bags brands worldwide, from 4.2% to 3.5%.

Other head-to-heads among vacuum Bags brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch washer
  • bosch washing machine

iRobot

6 branded search terms

  • irobot
  • irobot robot vacuum
  • irobot roomba
  • irobot vacuum
  • irobot vacuum cleaner
  • roomba

How the Brand Demand Index is measured

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