Boohoo vs White Fox Boutique:Which is searched more?
In September 2026, Boohoo had more branded searches than White Fox Boutique among online fashion retailers worldwide. Boohoo was estimated to have 1.2M branded searches compared to White Fox Boutique’s 135K, and held a 2.8% Share of Search versus White Fox Boutique’s 0.31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boohoo or White Fox Boutique?
Compare the online fashion retailers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boohoo, White Fox Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | ASOS | Boohoo | White Fox Boutique |
|---|---|---|---|---|
| Oct 2025 | 85.4% | 11.5% | 2.8% | 0.31% |
| Nov 2025 | 83.2% | 13.7% | 2.7% | 0.37% |
| Dec 2025 | 82.7% | 13.6% | 3.3% | 0.37% |
| Jan 2026 | 85.9% | 11.6% | 2.3% | 0.25% |
| Feb 2026 | 85.8% | 11.5% | 2.3% | 0.31% |
| Mar 2026 | 85.8% | 11.5% | 2.3% | 0.38% |
| Apr 2026 | 85.8% | 11.5% | 2.3% | 0.31% |
| May 2026 | 87.7% | 9.7% | 2.4% | 0.26% |
| Jun 2026 | 87.2% | 9.6% | 2.9% | 0.32% |
| Jul 2026 | 87.7% | 9.6% | 2.4% | 0.32% |
| Aug 2026 | 87.7% | 9.6% | 2.4% | 0.32% |
| Sep 2026 | 85.4% | 11.5% | 2.8% | 0.31% |
How has the Boohoo and White Fox Boutique comparison changed over the last 12 months?
3 findings
- Boohoo was ahead of White Fox Boutique in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boohoo’s estimated Share of Search among online fashion retailers worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, White Fox Boutique’s estimated Share of Search among online fashion retailers worldwide held steady at 0.31%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for online fashion retailers worldwide in September 2026?
2 changes
Estimated monthly branded searches for Boohoo worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.
Estimated monthly branded searches for White Fox Boutique worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among online fashion retailers
How each brand is measured
Brandwave collects information about searches that people make online using Boohoo’s and White Fox Boutique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boohoo
1 branded search term
- boohoo
White Fox Boutique
1 branded search term
- white fox boutique
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.