How popular isWhite Fox Boutique in search?
In September 2026, there were an estimated 135K branded searches for White Fox Boutique worldwide which is down 18.2% over the last 12 months. White Fox Boutique holds 0.31% estimated Share of Search among online fashion retailers worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which online fashion retailers compete with White Fox Boutique?
Share of Search by month for Shein, ASOS, Boohoo, White Fox Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | ASOS | Boohoo | White Fox Boutique |
|---|---|---|---|---|
| Oct 2025 | 85.4% | 11.5% | 2.8% | 0.31% |
| Nov 2025 | 83.2% | 13.7% | 2.7% | 0.37% |
| Dec 2025 | 82.7% | 13.6% | 3.3% | 0.37% |
| Jan 2026 | 85.9% | 11.6% | 2.3% | 0.25% |
| Feb 2026 | 85.8% | 11.5% | 2.3% | 0.31% |
| Mar 2026 | 85.8% | 11.5% | 2.3% | 0.38% |
| Apr 2026 | 85.8% | 11.5% | 2.3% | 0.31% |
| May 2026 | 87.7% | 9.7% | 2.4% | 0.26% |
| Jun 2026 | 87.2% | 9.6% | 2.9% | 0.32% |
| Jul 2026 | 87.7% | 9.6% | 2.4% | 0.32% |
| Aug 2026 | 87.7% | 9.6% | 2.4% | 0.32% |
| Sep 2026 | 85.4% | 11.5% | 2.8% | 0.31% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.4% | 37.2M | -18.2% | -2.3 points | |
| 2, held 2nd | 11.5% | 5M | 0% | +1.8 points | |
| 3, held 3rd | 2.8% | 1.2M | 0% | +0.4 points | |
| 4, held 4th | 0.31% | 135K | -18.2% | 0 points |
1.
Shein85.4%
Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -2.3 points.
2.
ASOS
11.5%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
Boohoo2.8%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.
0.31%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between White Fox Boutique and its closest rivals
Every comparison with White Fox Boutique
3 comparisons
How has branded search demand for White Fox Boutique changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for White Fox Boutique worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, White Fox Boutique’s estimated Share of Search among online fashion retailers worldwide held steady at 0.31%.
How did search popularity change for online fashion retailers worldwide in September 2026?
4 changes
In September 2026, ASOS gained estimated Share of Search among online fashion retailers worldwide, from 9.6% to 11.5%.

In September 2026, Shein lost estimated Share of Search among online fashion retailers worldwide, from 87.7% to 85.4%.

Estimated monthly branded searches for Boohoo worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

Estimated monthly branded searches for White Fox Boutique worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How is White Fox Boutique measured?
Brandwave collects information about searches that people make online using White Fox Boutique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- white fox boutique
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